Bodger Service Department 
Electros: Believing that the day has passed when any average seedsman 
can afford to devote a full page or even a half page of space in his catalog to 
one subject, with this average seedsman in mind we have made practically 
all of our new electros and nickeltypes in a small size this season so that six, 
eight or even more subjects can be shown on a page. We believe this size, 
particularly in the colored electros, will prove popular with retail seedsmen. 
We call your particular attention to our inexpensive 134” x 21/4,” color plates 
and to the large selection of new 114” x 11/4,” black and white electros. 
All electros we send out are unmounted unless the order specifies that they 
be mounted. There is an additional charge of 20% for this service. Since a 
majority of our customers prefer unmounted electros we have followed this 
policy, but will be very glad to have them mounted for any who so request. 
Photographs: Through our Photographic Service we are able to furnish you 
with a complete line of first class photographs of novelty and standard flower 
varieties suitable for publicity and catalog purposes. Photographs will be 
submitted for approval upon request. 
Bulletins: The most ambitious effort of our Service Department is the publica- 
tion of a series of bulletins on various flower subjects. Bulletin No. 1, The Zinnia 
and Its Uses, Bulletin No. 2, Asters of Today, and Bulletin No. 3, Petunias, Past 
and Present, have been distributed; if you have not received copies, write us 
and they will be forwarded promptly. 
Horticultural Colour Chart: In certain sections of this catalog, we have 
added to the regular description of a variety some numbers and words in 
italics. These refer to color blocks in the Horticultural Colour Chart which many 
of our customers have secured either from us or from the Royal Horticultural 
Society direct. To visualize the exact color of the flower thus described, refer 
to your copy of the Colour Chart, turn to the page mentioned, mask the color 
block with the black mat provided and you will see the exact shade of the 
variety. For instance, Larkspur Stock Flowered Rosamond is described as 625 
shaded 623. These page numbers will. be found in the upper right hand 
corner of each sheet in bold face type. 625 is the predominating color of the 
bloom with a shading of color 623. Larkspur Stock Flowered Rose Queen, 
similar to Rosamond, is described as 623/1 and 623. These two color tones will 
be found on page 623, block 623/1 being a slightly lighter tone of the full color 
623, both of which very similar colorings are found in this variety. We have 
been able to compile fairly complete color recordings of several flower varie- 
ties. We believe that by this method you will be able to visualize the colors of 
the several varieties much more vividly than any word description can do. 
All-America Awards: Winners in the All-America Selections Competition 
are designated in this list by the following symbols: (G. M.) Gold Medal; (S. M.) 
Silver Medal; (B. M.) Bronze Medal; and (H. M.) Honorable Mention. 
All-America award winners are among the finest flower varieties. We hope 
you are featuring as many of these All-America winners as possible. 
4 
