Cole’s 1942 INTRODUCTION 
HARDY FUCHSIA “Senorita” 
Not Patented 
SENORITA is even more lovely than Fuchsia Scarlet Beauty, in- 
troduced in 1940, and so widely acclaimed by gardeners everywhere. 
Senorita is the first glorious offspring of the famed Scarlet Beauty 
original member of this special strain of Fuchsia riccartoni. 
SENORITA, hardy and of vigorous growth, comes into flower in 
early August and continues its abundance of strikingly beautiful 
bloom until severe frost—a period when color is so limited in the 
garden. Reaching maturity in about three years, the plant, strongly 
upright, attains a height of three feet with a spread of two and a 
half feet. 
The jewelled, pendent flowers, fully two to three inches long, of 
flaming rose-red with corolla of bright mulberry--purple, are borne 
profusely along the stems and nestled in the outer fringe of foliage. 
The plant, never leggy, foliages from the ground up and is a pleasing 
bright glossy green, providing a color combination of rare charm 
and beauty. 

5 Each 25 Each 250 Each 
Bache poteplants — pee yr) (earn Nae 2 fon ap, ae 2 
bench pot plants. (Cloverset) me Xt 45 
Fuchsia riccartoni --“SCARLET BEAUTY” 
PLANT PATENT No. 440 
Has proven one of the most popular plants 
for the hardy border. 
NEW REDUCED PRICES 

5 Each 25 Each 250 Each 
3 inch pot plants __ ep aa 7 Sa AS Sen ral eo, 
Field Grown Plants or 5 in. pots______.40 Bb 30 
ae Ota ee ers ee ee Retails 50c each; 3 for $1.20 
PicldeeGrownes se. Retails 85c each; 3 for 2.00 
Spring delivery only 




Write for Special Folder telling the interesting story of the development of 
“Scarlet Beauty’”—gives cultural direction, etc. 
Folders as Sales Helps — $2.50 per 100, $20.00 per 1000 
