“SPRING 1942” 
Ava SPRING in a brave new year, bringing fresh hope and renewed faith and 
courage to face the future in a chaotic world. 
The world situation as it is has disturbed our regular routine somewhat. We find 
ourselves without some items that we counted upon as a matter of course in the past. 
Therefore, a long range planning of crops to meet the swiftly changing conditions is of 
vital importance. 
It is only natural that our thoughts turn to seeds and seed crops produced in this conti- 
nent by discriminating growers. A careful selection of varieties is essential—selection from 
the standpoint of commercial value, productiveness, type and color as well as freeness 
from disease. 
After extensive research and selective checking, we feel eminently qualified to list herein 
the varieties we consider the best in their class. 
The name Ghoeckner has long been associated with the seed trade. We wish to 
identify it as a standard of quality for many years to come. To accomplish this we pledge 
a consistent year after year supply of high quality seed. 
This label, a facsimile of our cur- 
rent catalogue cover, with the 
year plainly marked, is attached to 
every package of seed, and is your 
guarantee that the seed therein 
is fresh from this year's crop. 

yechner 
Seeds ... Plants... Bulbs 
From World Wide Sources 
15 East 26th Sr. New York City 


