Cole’s LATEST INTRODUCTION 
Hardy Fuchsia “Senorita” 
Not Patented 
SENORITA is even more lovely than Fuchsia Scarlet Beauty, introduced in 
1940, and so widely acclaimed by gardeners everywhere. Senorita is the first 
glorious offspring of the famed Scarlet Beauty original member of this special 
strain of Fuchsia riccartoni. 
SENORITA, hardy and of vigorous growth, comes into flower in early August 
and continues its abundance of strikingly beautiful bloom until severe frost— 
a period when color is so limited in the garden. Reaching maturity in about 
three years, the plant, strongly upright, attains a height of three feet with a 
spread of two and a half feet. 
The jewelled, pendent flowers, fully two to three inches long, of flaming rose- 
red with corolla of bright mulberry-purple, are borne profusely along the stems 
and nestled in the outer fringe of foliage. The plant, never leggy, foliages from 
the ground up and is a pleasing bright glossy green, providing a color com- 
bination of rare charm and beauty. 
5 Each 25 Each 250 Each 
2 ata) oles folketeney en eee pe SO'3 O50 a= $0 24 
5-inch pot plants (Cloverset)  .55 50 45 
Fuchsia riccartoni, “Scarlet Beauty” 
Plant Patent No. 440 
Has proven one of the most popular plants 
for the hardy border 
NEW REDUCED PRICES 
5 Each 72. CoCcheeee OO each 
Benichepots plants s.. = -e. SO D2ESO aL Ga bOA lO 
Field-grown plants or 5-inch 
DOLSerE Nene e aio Sn ee 40 Ss) 30 
B=InChePOts. tee anes Retciisi 0c. eqehe eo tobe) luZ0 
Fieldsgrowne. +. Retails’ o5c._ each: 3.10rm 2,00 
Spring Delivery Only 
Write for Special Folder telling the interesting story of the development of 
“Scarlet Beauty”—gives cultural direction, etc. 
Folders as Sales Helps—$2.50 per 100, $20.00 per 1000 
