
Are You a 
“LAWN GAMBLER”? 
Do you look for “bargains” 
when you start to buy lawn 
seed? 
Price per pound is the poor- 
est measure of economy in 
lawn planting. The only bar- 
gain in lawn seed is the one 
which gives you the most 
grass plants of the best tyne 
and healthiest growth. 
We sell RESULTS. For years 
we have been working con- 
scientiously to provide the 
right seed for each particular 
lawn condition. That’s why 
you can depend on us for real 
economy and lasting results. 

Lawn 
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water? 
fertilizer? 
lawn diseases? 
(12) 
seed? 
(1) 
Freezing temperatures defi- 
nitely do not injure grass 
seed. All tests show these 
seeds can stand almost any 
temperature. 
(2) 
You need not hesitate to seed 
before frost has left the 
ground. In fact, such plant- 
ing lets you take advantage 
of the checked, or honey- 
combed condition of the soil 
in late winter. Cracks in 
the soil give seed an ideal 
shelter, and make it unnece- 
essary to rake in seed. Then, 
too, sowing on snow lets you 
see the seed and makes even 
distribution easier. So, if 
you have spring snows, take 
advantage of them and give 
your lawn an early start. 
(3) 
Feeding should precede seed- 
ing. Feed the soil first, so 
that the new planting will 
not lack food for its all-im- 
portant early growth. Mix 
QUIZ 
Is grass seed injured by freezing? 
How early may lawn planting be started? 
How early should lawn feeding be started? 
How early should your lawn be mowed? 
How late may lawn seed be planted? 
How do trees “steal’’ food from lawns? 
How can you measure your lawn’s need for 
Do vitamins and hormones take the place of 
What are the “4 Dont’s’” on rolling the lawn? 
What is the best way to fight crab grass? 
How can you combat infesting insects and 
How can you make sure of getting good lawn 
lawn food with top dressing 
material—or put top dressing 
on first, and then distribute 
food evenly with fertilizer 
spreader, 
New grass should not be 
mowed until it is 2 to 3 
inches high—but do not wait 
until it is long enough to 
topple over. Check mower in 
spring to make sure that it is 
not set for close cutting. 
(5) 
Planting even in midsummer 
is perfectly safe. It simply 
calls for more careful water- 
ing and weeding. If your 
lawn shows bare spots, don’t 
leave them wide open for the 
weeds, but keep planting. 
(6) 
Trees and lawns naturally 
compete for nourishment 
from, the soil they share. 
(This is one reason for dif- 
ficulty with lawns under 
trees.) To keep trees from 
“stealing” food from your 
lawn, feed the trees. (Ask us 
about methods, foods, equip- 
ment for fertilizing trees!) 
(7) 
The only way to tell how 
much water you need is to 
get down under the surface 
of the soil and see for your- 
self. Cut a small plug of soil, 
2 or 3 inches deep. If only 
the upper inch is dry, normal 
watering will do. But if soil 
is dry much deeper, keep on 
watering until you get mois- 
ture to necessary depth. 
(8) 
Vitamins and hormones in no 
way take the place of fer- 
tilizer. Their important fune- 
tions should never be con- 
fused with feeding. In fact, 
vitamins and hormones help 
more when the plants have 
been well fed. Feeding is 
done to restore nitrogen, 
phosphorus, potash, ete. to 
the soil after plant growth 
has taken these vital ele- 
ments out of it. 
(9) 
Rolling frequently does more 
harm than good. Its chief 
purpose is to press soil down 
firmly around grass roots 
where winter has disturbed 
them. 
Don’t use a roller to level 
the lawn. Top dressing does 
a better job and more easily. 
Don’t roll when lawn is 
wet or sticky, as this makes 
the soil too compact. 
Don’t use too heavy a 
roller. A water-ballast roller, 
empty or not over 1/3 full, is 
heavy enough. 
Don’t roll too often; yowll 
pack the soil too tightly 
around the roots. 
(10) 
The war against this worst 
of all lawn weeds is progress- 
ing rapidly, with the develop- 
ment of new and better chem- 
ical aids. However, the fight 
against crab grass is not al- 
ways a simple matter, and 
calls for a carefully planned 
campaign. We are veteran 
campaigners—and invite you 
to consult us. We have all 
the necessary information 
and material to let you win 
your fight against this de- 
structive pest. 

We know the lawn 
needs of this 
ierritory. 
No lawn mixture can 
ever meet the needs of 
all territories—or of all 
conditions in any given 
territory. We know our 
own territory—and of- 
fer only those lawn 
seeds and mixtures that 
are truly suited to the 
exact climatic needs of 
this territory. 
Bring your lawn trou- 
bles to us. Our experi- 
ence 1s at your service. 

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No comprehensive answer to 
this question can be given in 
a little space. Here, again, 
we suggest that you consult 
us. We can competently an- 
alyze your situation and pro- 
vide exactly the right mate- 
rials to do the job. 
(12) 
The best answer to this all- 
important question is to buy 
seed from seedsmen only. You 
can get the proper kind and 
the right quality of seed only 
by dealing with an expert 
source which can give you 
complete lawn seed service. 
Seed bought from such a 
source is the best bargain you 
can get, even when the price 
per pound is higher than you 
might find elsewhere. 
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