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Dear Customer: 
You are now looking over a Chrysanthemum Rooted Cutting Price List which represents 
the Original GENEVA FLORAL COMPANY of Geneva, New York. 
We have enjoyed our business relationships with you who along with several thousand old 
customers and our many new customers have tremendously helped us gain a higher standard 
of quality and service each year. We sincerely thank you for your loyal patronage. 
We believe that another very important factor that helped our growing success in giving 
you top quality cuttings and top quality service is the fact that WE GROW OUR OWN. 
Some growers overlook the advantages to be gained by ordering direct from the grower. 
First of all, we can save you valuable time. Our orders are acknowledged the same day 
they are received, and shipment can be on most orders made immediately. If, how- 
ever, shipment cannot be made when you want it, we will notify you. We realize the 
importance of shipping your order when you want it. 
Secondly, we know every grower is vitally interested in saving money when buying cuttings. 
Therefore, we offer you: 
DISCOUNTS for CASH WITH ORDER 
GREATER DISCOUNTS for EARLY ORDERS 
GREATER DISCOUNTS for LARGE ORDERS 
FREE DELIVERY within the 4TH ZONE 
However, do not think for one moment that because we are offering you all these money- 
saving opportunities, that we are lowering our standard of cuttings, for we are increas- 
ing it instead. Last season, our Mum sales increased more than 47% over the previous 
season. Therefore, we are now in a better position than ever before to produce cleaner, 
stronger, healthier cuttings free from Midge and other diseases, in fact, the kind of cuttings 
you need and want to make your Mums the paying crop they ought to be and can be. 
In addition, we guarantee to pack our cuttings carefully and well so that they will reach 
you in good condition. 
For these reasons, we believe along with our thousands of satisfied customers, that our 
cuttings are to be preferred, for we give you QUALITY SERVICE and QUALITY CUT- 
TINGS that. COST YOU LESS: 
We have taken great care in making up our List this year confident that we can SAVE YOU 
MONEY when our Government needs your help. Why not use these savings to buy United 
States Savings Bonds and Stamps. 
Sincerely yours, 
THE GENEVA FLORAL COMPANY 
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