— Paul J. Howards California Glowerland Reset 
CALIFORNIA GROWN FOR “THE ROSE GARDENS | OF 7 HERS VCGi Sia 

? for thei tre 
THE GARDEN OF 1000 ROSES PAUL J. HOWARD’S ROSE BUSHES are noted for their extreme 
In this unique rose garden, at California Flowerland, more vigor and robust growth. The carefully selected bud-wood 1S 
th 250 varieties of roses are being grown, including roses : 2 . 
that were favorites in the 19th century, side by side nathethe grown on special root stocks which impart extra strength to the 
newest varieties that are as yet unnamed, to be introduce ‘ : 
in 1943 or 1944—Some of these will become the All-America tops. We select two-year old bushes which have made the 
Rose Selections for 1943. ; : 
Here at California Flowerland now is an official test greatest development, so that they will become readily estab- 
garden for the Pacific coast, where the All America Rose 
trials are conducted, one of fourteen such trial gardens lo- lished in the rose garden, ready to bloom a few weeks after 
cated in various sections of the U. S. 

planting. 
ee 7 Kteart’s Desire 
ee : The 1942 All America Winner 
A glorious new long-budded, deep red rose, that is 
to be another of Mr. Fred Howard’s notable successes. 
Heart’s Desire has been outstanding in our trial gar- 
dens, and we have many advance orders from visitors 
who have seen it in bloom. Luminous deep red 
buds, of lovely shape and size, broad petals of 
heavy texture, The full blown roses do not fade, 
but retain the rich color until petals drop. 
Full and double, on very long, strong stems, 
they are ideal cut flowers with delightful rich 
fragrance. Bushes are vigorous, with hand- 
some deep green foliage; disease resistant. 
EACH $1.50 























Another Grand New California 
Rose for 1942 
SANTA ANITA. One of the finest pink roses we have 
grown, and a Fred Howard introduction. A worthy com- 
panion to the grand varieties, California and Heart’s Desire. 
The color is rich true glowing rose-pink; flowers and 
buds beautifully shaped, on smooth strong stems. Fine 
bright green foliage. You will enjoy the lovely color and 
cutting qualities of this new rose. See color plate on 
next page. 
EACH $1.00 
Ca lifornia Howerland 
Selections 
Collection of Four New Roses which 
we consider the finest for 1942. 
CALIFORNIA. Rich gold and orange, enormous showy 
flowers. Wonderful bloomer all season, flowers freely pro- 
duced even in winter. See color plate and description on 
MEX Pa Senay Eee a deste ened eer eas cpus es $1.50 
CHARLOTTE ARMSTRONG. One of the finest roses ever 
introduced. Brilliant red to cherry rose. See next page for 
CESCrIPH Oriviactnas sae Man tertarad. Doce aes eae Se ee $1.50 
HEART’S DESIRE. Most fragrant deep red rose. 
See. abovel te. stn. Sh ys See, crt ee ee $1.50 
SANTA ANITA. An especially desirable new pink 
OSG silk orcas 2 oat Mee eee het Seen ran on ae ne ek a $1.00 

COLLECTION 
One each of the Four 
Leading Roses for 1942 .... $4.95 

Page Thirty-six 
