
NEWS FLASH 
The American Rose Society, at its 1941 fall meeting, awarded Mr. 
Fred H. Howard, President of Howard & Smith, Inc. the Gold Medal 
for his outstanding originations of Roses which were his contributions 
to the gardens of America. 
His latest achievement, the Rose “Heart's Desire,’ no doubt was an 
important contributing factor in the minds of the prominent rosarians’ 
decision towards giving him this unique recognition for work well per- 
formed during the past twenty-five years. 
The Rose “Heart's Desire” has received top rating by the All-Americe 
Rose Selections, Inc., over all other entries during 1941. 
The International Rose Society, of Portland, Oregon, at its September 
meeting awarded this Rose the Gold Medal over 138 competing entries 
from all over the world. 



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U. S. DEPARTMENT OF AGRICULTURE, 
WASHINGTON, D. C. 
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BuREAUv or PLant INDUSTRY 
Fruit and (Rae ied Crops and Diseases a 
& o & 
8—3591 

RETAIL PRICE LIST FOR 1942 
HOWARD AND SMITH 
Pioneer Originators of Better American Roses 
1200 BEVERLY BLVD. MONTEBELLO, CALIF. 
igs none ANgelus 13183 “Snore UNion 1-2735 


