

THE LATE S. bt. HOLDRIDGE PAUL HOLDRIDGE 
Founder Manager 
1942 GREETING 
Dear Friends: 
Our country is at war. Everyone of us is being affected 
because of this war and the tremendous victory program at 
which our country is working. Are you preparing yourself for 
the effects this emergency will have on you? Make your plans 
now to make certain that you and your family will have an 
adequate supply of fresh berries and fruit. 
A year ago we set out more strawberry plants than we 
ever did before. This year we are prepared to supply our 
customers with thousands and thousands of healthy Connecticut 
grown strawberry plants. We estimate we have almost three 
hundred thousand plants for this spring’s sales. We feel that 
these vigorous plants, with generations of good breeding behind 
them, are the only plants which you can afford to plant in this 
emergency. 
If we receive an order from you, we pledge that it will 
receive careful, personal attention. The plants will be dug, 
trimmed, bunched and packed with the one purpose in mind 
of delivering to you the healthy, husky plants you want. We 
try especially hard to have the plants delivered to you when 
you want them. 
We know that our plants, with proper care, can produce 
a tremendous crop of lucious berries for you. In these times, 
when labor is high, you can not afford to plant any plants but 
the best. 
We try to keep in close touch with the strawberry trials at 
Mt. Carmel, Conn., operated by the Conn. Experiment Station, 
and with the Vegetable and Fruit Specialists at the University 
of Connecticut. We are glad to refer you to any of these men 
in regard to the quality of our products. 
May we have the pleasure of serving you? 
Sincerely, 
PAUL HOLDRIDGE, 
For S. E. Holdridge & Sons. 
