
Have Earlier, Bigger Blooms and 
More of Them Next Summer 
If THE last five years there has been a radical change in the gardening 
habits of those who grow Roses. Leading Rosarians, guided by the 
scientific study of horticultural colleges, plant research experts, etc., 
now say fall is an even better time than spring to plant. 
_ The work in our own experimental gardens bears out the claims of the 
experts; our Dept. of Plant Research thoroughly approves the custom. So do 
our customers; each fall we receive twice as many orders as the year before. 
Besides the advantages to the plants themselves, there are many con- 
veniences for you. The soil is mellow, easy to work. You can prepare it 
whenever and as deeply as you want, then let lay until the plants arrive. 
Planting this fall saves all that time for other gardening duties next spring. 
It is easier to plan now as you observe this season’s bloom—changes to make, 
obsolete plants to be replaced, further areas you would like to plant. 
Do as Nature Does 
Wintering in the ground is Nature’s way. 
J. & P. Roses are shipped at the proper time 
for planting in your locality; usually during 
October. We dig the plants when they have 
completed their seasonal growth and _ be- 
come dormant. You plant in ground still 
warm from the summer’s sun. A fine growth 
of new rootlets begins and continues into 
December or until the temperature down in 
the soil has dropped below 40°. 
These rootlets establish the plant, ready 
to feed the new wood, leaves and flowers 
from the soil nutrients next spring, supple- 
menting the stored-up energy and reserve in 
the plant itself. You get more, earlier and finer 
blooms next summer by planting this fall. 
Early orders are 
ORDER EARLY! shi a first, as the 
plants are dug. Soon as your Bier is received, we 
mail you the J. & P. “‘Guide to Successful Rose 
Growing’’—how to plant, what to do all year 
round. For orders under $10., please send cash 
with order; if you wish to Ae C.O.D., send 
10% with order. We prepay transportation costs 
on all cash orders (except Fruits on pages 24, 25). 
The J. & P. Guarantee 
J. & P. Modern Roses will thrive in any 
fertile soil under all climatic conditions in 
this country, increasing in beauty and pro- 
fusion year after year. Every Rose plant you 
receive from us bears the J. & P. waterproof 
label, symbol of the famous J.& P. guarantee 
printed at right. 
We Protect You Against Winter Loss 
Should any J. & P. Rose or other J. & P. 
plants you set out this fall following our 
easy, simple directions fail to live and bloom, 
we will replace prepaid and free of charge. 
Victory Garden Harvest Shows 
Inaugurated Here in Newark 
The first of 20,000 Victory Garden Harvest Shows 
for the Army and Navy Relief Funds was held in 
Newark. Plan to exhibit in and attend the one in 
your own city. Below at right are pictures of the 
main entrance, one of the Rose exhibits, a vege- 
table exhibit. See also pages 4 and 5. 
. LL over America, people are planting. Last spring our 
supplies of many Modern Roses were sold out long be- 
fore planting-time arrived. Mr. H.W. Hochbaum of the 


ill’ is an Ideal Time to Plant 
Winter Protection Is Very Simple 
; ; 
iy 

J. er P. Modern 
Roses are bred to 
survive rigorous 
winters so need 
only billing up 
with earth and 
the adding of ma- 
nure or leaves or 
S= both, if available. 
AN ~ LEAVES OR STRAW 





our Guarantee 
IS YOUR PROTECTION 
OUR GUARANTEE—We offer you only one grade of 
Roses—the finest. We unconditionally guarantee every plant 
‘we ship to be of finest quality, true to name and class, 
sturdy and free from disease, and to reach you in perfect 
condition, ; 
We guarantee every plant to flower the next normal] 
blooming period after planting. : 
We will replace, prepaid and free of charge, any plant 
which does not perform according to the above guarantee, 
providing you have carefully followed our directions for 
planting and care, and providing your report so states 
and is filed with us on or before August 1 on shipments 
made the preceding fall or spring. 
YOUR RESPONSIBILITY— Roses are mortal, like any 
other living thing. They really need comparatively little 
care—espectally the new improved varieties. But they must 
be given fertile soil, sun and water, and proper cultivation, 
to keep them vigorous, We send you planting and culcural 
instructions in each shipment. Follow these and you will] 
be rewarded with healthy growth and prolific blooms. 

JAcKkson & Perkins Company 

While the J.& P. Guarantee above relates specifically to Mod- 
ern Roses, you are assured that J.&P. Modern Perennials, 
Dwarf AppleTrees, Fruits, are equally covered by its provisions 
in : Z ite 
wartime Fs 
U.S. Dept. of Agriculture, director of the Victory Garden 
movement, has expressed gratification with this wider interest 
in gardening, and. the hope our citizens will again increase 
their plantings in 1943—to make our environments more at- 
tractive with flowers as well as to grow vegetables and fruits. 
Roses and flowers have their mission—they perfectly 
symbolize the triumphant faith, courage and determination 
of a free people and the right to enjoy the beauty, permanence 
and sacredness of our American homes. 
We express our patriotism when our home surroundings 
contribute to a more attractive community. We foster na- 
tional morale when we bring the flowers into our homes, 
offices, hospitals, and give to those without the good fortune 
to grow their own. He who has a garden knows the calm 
that comes from working in the soil, the real recreation of 
tending growing things, the satisfaction in perfect blooms. 
So in the garden we shall find our war tasks made easier, 
our determination made stronger and our spirits renewed, 
as we contribute in every possible way at home to shorten 
the struggle of our boys at the front. 
May Nature bless your Victory Garden plantings this fall 
with a bounteous 1943 harvest of floral beauty, luscious fruits. 
President Bua. 
Jackson & Perkins 
World’s Largest Rose Growers 
1 Rose Lane, NEWARK, NEW YORK STATE, Rose Capital of America 

eng 
ae EX — 
J.&@ P. Modern Climbing Roses were 
a dramatic spectacle at the New York 
o World's Fair. 
MA ws 
Modern Climbing Roses 
The two outstanding New Roses on page 
at left and other favorites, at special prices: 
Ue 
= IIMIlh 
IIIT 

Creations of Dr. Nicolas 
Group *131 
Three of the world’s finest Climbing = 
Roses, all created in our own department = 
of plant research by Dr. Nicolas: King = 
IIIA UTA 

Midas and Dr. J. H. Nicolas at left, and 
June Morn described on page 20. 

$3.75 
Favorite Four Climbers 
Group *132 
King Midas and Dr. J.H. Nicolas at /eft, 
also the red Blaze and white Summer 
Snow pictured on pages 20 and 21. 
4 Plants, (2he'S8.25)......... $4.35 
1 of h 
3 E lants, (value $4.50) 



~~ _ CARDEN 
Co. 
FOR 
ICTORY 
Page 3 

SMT 
