
(Vp? 
































First Division of 
the Kiddies Rose 
Parade. 
The lovely MGM 
Starlets from “Ship 
Ahoy’ came to the 
Festival and were 
Majorettes in the 
Parade. 

These boys symbolized *‘Gar- 
den for Victory’ in their great, 
attractive “‘V’’ on wheels. 
One of the many playcarts 
decorated with Roses. These 
children were prize-winners. 
costumes. 
Below is a view of 
the Victory Garden 
Harvest Show fea- 
ture entitled 
“Around the Year 
in a Rose Garden” 
—a complete course 
in Rose Culture for 
gardeners. 

ee 
Rose Calture 
4 

Page 4 
Imagine the thrill shared by 
the continual procession of 
guests,in the indescribable 
beauty and fragrance of 
these hundreds of 
beds of Modern 
Roses. 
Everybody admired 
Pinocchio—both the 
new 1943 Rose and 
the Pinocchios in the 
Parade with children 
dressed in Pinocchio 

ANY of our friends have written how disappointed they were to be unable to 
attend Newark’s 1942 Festival of Roses—some said this was the first summer 
they had missed a pilgrimage to the Jackson & Perkins gardens in over 10 
years. From these letters we are sure another 100,000 would have come to double 
the 100,000 attendance of 1941, but for wartime travel restrictions. 
So in these pictures we bring the Festival of Roses to you. 
The Kiddies Rose Parade was bigger and 
better than ever. The War Savings Bond 
crusaders from MGM, Starlets Jetsy Parker 
and Dorothy Schoemer who sold nearly 
$4,000,000. in bonds in a 12-week tour, came 
to the Festival. They were Majorettes in 
the parade and gave a dancing exhibition at 
the Moonlight and Roses Dance. 
Mary Margaret McBride Day 
Mary Margaret McBride came on her day 
to again admire the new 1943 All-America 
Award Rose we have nated for her, and to 
see the extensive fields where the plants of 
her Rose are growing to send to you this fall. 
Pinocchio and the Marionettes 
June 27 was Pinocchio Day—in honor of 
the most popular new Rose for 1943, on the 
front cover of this catalog and described on 
page 6. The world-renowned Sue Hastings 
came to Newark with her troupe of marion- 
ettes, and her puppet Pinocchio participated 
in the presentation ceremonies of this lovely 
new Floribunda Rose named for him—the 
Rose you will want to be sure to include in 
your plantings this fall. 
Above are more 
of the crowds 
in a different 
part of the 
gardens than 
in picture at 
right. 
Mary Margaret McBride, 
coral-pink (p. 10) 
Sonata, cochineal-red (p. 10) 
orange ( p. 13) 
12 Plants, 
Spun Gold, limpid gold (p. 13) 
MccGredy’s Sunset, saffron flushed 
Rose Bampton, China red (p. 13) 
1 of each of the Festival Favorites 
above (value $16.25) for only....... 
For Army and Navy Relief 
Saturday and Sunday, June 20 and 21, were 
set apart to honor the Army and Navy, and 
the ae of 20,000 Victory Garden Harvest 
Shows inaugurated this nation-wide move- 
ment. Visitors to the J. & P. Rose Gardens 
on this week-end contributed 25c each to 
Army-Navy Relief, and Jackson & Perkins 
Co. added enough to make up a $2,000 purse 
for this worthy cause. 
The Floriculture and Home Economics 
Departments of Cornell University par- 
ticipated in planning and setting up the 
cae? Victory Garden Harvest Show. 
Mrs. George C. Marshall, wife of General 
Marshall, Chief of Staff, U. S. Army, hon- 
ored the event with her presence and par- 
ticipated in the inaugural ceremonies broad- 
cast coast-to-coast over the Mutual Network 
on Sunday afternoon. The gracious and 
lovely Mrs. Marshall was honored by Jack- 
son & Perkins Co. in the naming of a new 
and not yet introduced Rose for her. 
For your Garden Club or other group to plan a 
Victory Garden Harvest Show, write to Mr. J. W. 
Johnston, Managing Director, Victory Garden 
Harvest Shows, 230 West 41st st., New York City, 
and complete instructions will be mailed to you. 























GROUP 161 
M4" ask us to select for them the first choices in the Parade of Modern Roses. 
-Y4 So, through our own observation and selection, the reports of our 120 testing sta- 
tions from coast to coast and the popularity votes of thousands of visitors to the Festival 
of Roses, here is the outstanding dozen Modern Roses for you to plant this fall. 
You and your friends will admire them as they grow in your garden. 
prizes for you in the Rose shows and Victory Garden Harvest Shows. 
They will win 
Pan America, orange and gold (p.16) McGredy’s Salmon, salmon-pink (p.15) 
Hector Deane, deep pink (p. 14) 
Flambeau, glowing scarlet (p. 19) 
Neville Chamberlain, salmon and 
bronze (p. 12) 
Saturnia, cardinal-red with salmon-yel- 
low and copper (p. 19) 
Rex Anderson, white (p. 15) 
$4 3-50 

Jackson & Perkins Co. 
