“e j The New Hardy Race of Roses 
That Has So Widened the Uses 
of the “Queen of Flowers” 


Jackson & Perkins Co. Presents 
The Sensational New 
Floribunda for 1943 
() @ (Plant 
Patent 
No. 484) 
in natural color on front cover 
OST admired of all at 1942 Festival of Roses! The 
renowned Sue Hastings came with her marionettes, 
and the puppet Pinocchio christened this amazing Rose 
named for him. The peer of Floribundas, used by leading 
florists for unusual corsages and bouquets. Truly the all- 
purpose wonder, highly praised by 80 test stations in 
23 states, all U.S. climates. In the garden Pinocchio has 
many uses, generously fulfills them all—winsome buds 
in great profusion open in tremendous clusters and set 
the entire plant aglow with a pastel harmony. 
Buds.....long, pointed, exquisite salmon flushed with 
gold at base. Incomparable for boutonnieres. 
Blooms... .in great clusters, opening slowly to exhibition 
Hybrid Teas in miniature, 144 in. across, 
gradually changing to soft clear pink and ac- 
quiring deeper pink edges. Long-lasting both 
in the garden and when cut. Admirable for 
flower arrangement. Exotic, fruity fragrance. 
Plants. ...exuberantly prolific, continuous; hundreds of 
blooms to a bush. Extremely hardy, 20 to 24 in. 
tall. Very disease-resistant, easy to grow. 
$1.25 each; 3 for $3.15; 12 for $12.50; 25 for $23.45 
To create great blankets 
For Mass Planting of color, note the special 
low prices of Floribundas, for 25 or more of a variety. 






oo we. ; Floribundas set 
? off evergreens 
and retaincolor 
in borders oth- 
erwise drab af- 
ter flowering 
shrubs are 
done. 
Very effective in mass 
plantings, both for gar- 
den display and plenty 
of blooms for cutting— 
Floribundas are de- 
lightful in arrange- 
ments. 
| Uses of Floribundas 
Use Floribundas generously 
in groups of 3, 5 or more. To 
supply compelling color all 
season in shrubbery and per- 
ennial borders, sidewalk and 
doorstep plantings, and to re- 
place annual foliage plants and 
flowers, Floribundas are ideal. 
To set off and add great 
splashes of color to home 
grounds and estates, use 25 or 
more of a variety en masse. 
Page 6 
Here in our Newark gar- 
dens the Floribundas he 
created have been planted 
around the Sun Dial Me- 
morial to Dr. J. H. Nicolas. 
Guests to the gardens like 
this quadrangle, his Roses. 
O MEET the need for a hardier, more rugged, easy-to-grow race of 
Roses which would endure the most rigorous winters without 
special care and also persist in blooming abundantly from early 
June right through the hot summer months and on till fall, the Flort- 
bundas were created. 
Hardy wild Roses are the basic parents. To them have been added 
the bloods of the larger-flowered Roses until you can now select all the 
way from the lovely almost-singles like Joyous and Betty Prior to the 
very large-flowered doubles like Cheer, A. Grille, World’s Fair, Rochester, 
Carillon, etc., which achieve the inspiring grandeur of Hybrid Teas 
yet retain the rampant gayety of Floribundas. 
Growing in magnificent clusters of entrancing blooms, the flowers 
are long-lasting in all weather in the garden and especially lovely for 
table decorations or vase, often keeping from 8 to 10 days in water. 
Floribundas are truly “‘Roses for Every- 
body’s Garden’’—so easy to grow, so 
hardy, so resistant to hottest sun, so con- 
tinuous in abundant bloom that their lively 
color is a permanent joy from spring till 
fall, giving your garden a perfect June-day 
appearance right through till frosts. 
They may be planted wherever Hybrid 
Teas would be used, and in many other 
situations, a few of which are suggested in 
the pictures below. Their unusual combin- 
ation of virtues have placed Floribundas on 
Hybridized, tested and propagated in 
this rigorous climate of northern New York 
State, it was Dr. Nicolas in the J. & P. 
Dept. of Plant Research who early caught 
the vision of the need for Floribundas in all 
the varying climates of the United States. 
Eminent European hybridists were seeking 
the same ends there. 
Further progress has been made by 
Eugene S. Boerner, chief hybridist and 
director of the J. &) P. Deper ofsPiane 
Research, under whose sponsorship Pinoc- 
chio, the Floribunda that leads them all, is 
a pinnacle of merit that has created, almost 
being introduced for 1943. 
overnight, a pinnacle of demand. 
FLORIBUNDA SYMPHONIC SIX 
SPECIAL GROUP 120 
Carillon, Smiles and Rochester—the finest six for 
lovely accent colors in a doorstep or sidewalk planting. 
6 Plants, Poe crone euerene $5.85 
SEMI-SHADE LOVING AACHENS 
Fully double 4-in. flowers in clusters of 4 
to 6 onastem. Very free-blooming, prolific. 
GRUSS AN AACHEN 
Orange-pink bud, salmon-pink and white as flower opens. 
In full sunshine about 18 in. high—in semi-shade, 30 in. 
WHITE AACHEN 
Free-blooming. Uniform growth; about 15 in. 
Either of the above: 85c each; 3 of a variety $2.15; 
12 of a variety $8.50; 25 of a variety $15.65 
MAGIC RED 
(Propagation Rights Reserved) 
If you admire the old-fashioned, fully 
double Roses you'll treasure Magic Red. 
Does well anywhere. Its rich red color, 
similar to Paul’s Scarlet, holds for days, 
even in hottest weather. 5-in. flowers in 
clusters of 4 or 5; long stems. Disease- 
resistant, dark green foliage. Keeps 
particularly well as cut-flower. 21% ft. 
$1.50 each; 3 for $3.75; 12 for $15. 


NIOBE 
Like Mrs. R. M. Finch, but pure white. 
Tinge of blush in center when half open. 
Camellia-like when full open. Lovely 
with Pinocchio and Rose Elfe. 2 ft. 
75c each; 3 for $1.90; 12 for $7.50 














In the J. & P. display 
gardens, these pink 
beds of Smiles and 
the curving border of 
scarlet World’s Fair 
are always admired. 



Below are three uses of Flori- 
undas all in one; lovely 
white Snowbank {see page 
9} accents the shrubs and 
prechreca bo formic” a 
order along the grassy pa’ 
and effectively frames the bed 
of Hybrid Tea Roses at left. 















