

Alout the New Reses: 
It is not our desire to announce with a fanfare and a blowing 
of trumpets our three new introductions to the florist industry. 
We would rather approach the problem with this thought in 
mind: A new variety has a job to do and that job is to make 
the purchaser a profit on his investment. If we did not believe 
these roses were capable of this, they would never have been 
disseminated. 
They have been given a thorough test in our own greenhouses 
here at Richmond and it is our conviction that they will do the 
same for you that they have done for us—that is, make money. 
For the past few years approximately 15,000 square feet of 
glass have been devoted to the hybridizing and testing of new 
varieties. In addition to this, we have the means to test these 
under ACTUAL LARGE-SCALE COMMERCIAL GROWING 
CONDITIONS. Many a rose shows promise in a small planting 
but flops dismally when put to the acid test of commercial culture. 
It is with the realization of these facts that we offer the flor- 
ist industry three varieties that have passed the test of the cus- 
tomer, the retailer, and the grower. It is extremely fitting that 
the Joseph H. Hill Company, the originator of these varieties, 
is in its twenty-fifth year of existence and it is with a certain 
feeling of pride that they are offered for your approval. 
SNOW WHITE (Plant Patent No. 348) 
LUCILE SUPREME (Plant Patent No. 485) 
MRS. JEANNETTE G. LEEDS (Patent applied for) 
Hall Boral Products Co. 



