Long's Short Tall : 
A word often misunderstood, abused and misused is SUBSTITUTE. This 

for the reason, I suppose, that those who have been granted the right to substi- 
tute, or have assumed that right, have taken advantage of the power granted Sh 
them, and not given full value in the article ‘‘just as good’’. 
As a matter of fact, in our own business, we can and do often send a been 
variety or better value, if it is left to us to ain another selection. I can’t for 
the life of me see how any business can survive, or thrive as well as it meh if 
does otherwise. 
I’m not urging you. Am just telling you, that this is one time when for the 
sake of time saving, efficiency, and making sure of getting your order filled, 
it’s a good idea to state if is O. K. with you for us to make a second selection 
if sold out kind on your list. 
Finally, however, if we do make and send another ablestibat it will anes be 
subject to your approval. If we have not pleased you, return at our expense 
for full cash refund. Guess that takes care of everything along this line. 
Our free printed garden helps do help. Can not cover all your needs, but 
here is what we do send with orders. © 
With Gladiolus bulbs, if order is for 50c or more, our booklet GLAD GOSSIP. 
With Dahlia orders, our leaflet, DAHLIA DON’TS. Will help a ‘‘right 
smart’’, as my friend from Missouri is supposed to say. ‘ 
With Summer orders for Pansy and Iceland Poppies we have a free leaflet 
dealing with summer and early fall sowing of these seeds. 
With Iris orders, Summer and Fall, goes a very helpful folder. Not much 
more need be said regarding how to get best results with your Iris plantings. 
‘“‘Long’s Long Count’’ is well known to our Gladiolus bulb buyers. By the 
way, take a tip from me, and BE A ‘‘BULB SNATCHER’”’. See page 23. I 
did say no extras promised. BUT, I have a hunch we will forget what I said 
when we fill your “Bulb Snatcher’? orders. 
Have seldom mentioned in catalogues anything about free packets of seeds 
we slip in with your seed orders (of 25c¢ or more) ; the larger the order, the more 
free packets. These are of our own selection, especially provided for this use. 
It’s my thought that even if you cannot use the extra packets, you have neigh- 
bors and friends who would be happy to have them. You might even mail them 
when writing letters to some of the folks ‘‘back home.’ 
Want to thank you who send names of Reenter: and friends ee you 
believe might like our stecks and our way of doing business. 
What helps still more, is your saying something to these same Ase so that 
when they receive our catalogue they will not say, ‘‘Just cent qabalpgus | 
“Something New He Been Added” 
With every seed order of 25c or more we send you a copy of my new 16 page i 
vest pocket booklet, SEEDER’S DIGEST. Read more about this on page 2, 
this catalogue. 
‘Thanks for listening’’. Thanks for orders, kata yoda: an’ = reeves, 
he , 
on 
e) 
Sincerely, J.D. LONG. 
