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WHOLESALE LIST FOR FLORISTS, LANDSCAPERS AND NURSERYMEN 

- The Victory Garden Program 
GARDEN 



FOR 
ICTORY 
Government Promotion of Victory Gardening is an 
Aid to the Merchandising of Hardy Plant Material 
It is most timely in times such as these that we who find our livelihood in plants and related products 
give intense thought to the application of our efforts to the circumstances in which the nation finds 
itself. 
The government has been quick to realize the importance of gardening not only for supplementary 
food production but for the release of tension and for the tremendous recreational and morale value 
so necessary to the tired and harassed minds of the public. For this important phase, the logical 
conclusion is that ornamental gardening is a genuine answer. 
AUTHORIZATION .... 
In the fact that the government itself has instituted the ‘’Garden for Victory’’ campaign by 
its own initiative, we have the recommendation and the authorization we need to push our 
products wholeheartedly by the use of the impelling slogan and to campaign for sales under 
the patriotic ‘‘Garden for Victory’’ banner. We must be cautious, though, and should not use 
the slogan to over-fortify our material, or use it to indicate a new quality of our merchandise by 
heralding our plants to be something like “Victory Plants”. 
HARDY PLANTS FIT THE PROGRAM NEATLY .... 
With the acute shortage of labor, the movement of heavy nursery stock will be sharply re- 
stricted. Perennial plant material adapts itself perfectly to the government idea in that 
amateur gardeners plant and care for the gardens themselves. The size of the plants, the 
endless arrangements that can be made from the multitude of varieties, the easy culture, and 
the ultimate beauty that is created are reasons that will easily sell the material. That the 
garden is hardy, and will bloom fragrantly and abundantly from year to year with ordinary 
care and without the necessity of replanting is truly tremendous sales appeal. In addition, 
any area, no matter how small, will accomodate a perennial garden in neat proportion. In 
this way, the field for sales is broadened to include everyone that has claim to a bit of space, 
regardless of size. 
FLORISTS AND CUT-FLOWER GROWERS HAVE A BIG SUMMER OUTLET.... 
The ‘’Garden for Victory’’ program will do much more than simply stimulate outside planting. 
Those who, for lack of ground area, cannot have a garden are going to become acutely con- 
scious of flower products through the national promotion. They won’‘t be left out. While 
others are enjoying gardens growing and blooming outside, these people wlil want to bring this 
beauty into their apartments and closely confined dwellings. This can’t fail to bring about a 
big season for summer cut flowers, or flowering plants in pots. Everyone should be ready, 
expanding plantings of perennial cut flower material to take care of the increase in demand 
that is sure to follow the promotion of the gardening spirit nationally. Price and profit will 
result from flowers of quality — our premium perennials will produce them. 
WE ARE READY.... 
The full limit of our facilities and experience are geared to serve you this Spring with great 
quantities of quality hardy plants. It will be a real privilege to work with you, may we? 
