HERE’S HOW TO 
Merchandise the Modern 
Hardy Chrysanthemum 
Try, these methods—your Hardy Chrysanthe- 
mums will repay your investment plus a wide 
profit margin THIS YEAR! 
PUBLIC APPEAL.... 
The public outside the trade has come to know 
the modern Hardy Chrysanthemum and, to ap- 
preciate them for the wonderful merit that they 
have. When fall comes, everyone with any 
interest in plants at all wants “Hardy Mums.” 
The market is definitely alive — the only problem 
is to present them properly to the public eye and 
to have ENOUGH to satisfy the demand. 
THIS SPRING.... 
Sell Hardy Chrysanthemums to your clientele 
and profit from immediate turnover. Sell them 
for their decorative value from foliage and 
growth characteristics and in anticipation of the 
brilliant showing that they make. All of the 
plants offered here, whether field grown or out 
of pots, will be fully developed and fully PRO- 
DUCTIVE THIS FALL. So, this spring, buy for 
immediate turnover and PLANT FOR FALL. 
THIS SUMMER.... 
Plan display space for the sale of plants, growing 
and in flower, DIRECTLY FROM THE DIS- 
PLAY. The greater the space you can plan, the 
more striking your show will be and the more 
active your sales. In selling, there is no substi- 
tute for SIZE AND COLOR. In mid-August, lift 
a generous proportion of your plants into 6 and 
7 inch pots, and plant bands, and grow them on 
for sale at much higher prices. 
THIS FALL.... 
This is your second opportunity to profit this 
year! Fill your display to the brim from your 
stock plantings. Lift the plants directly from the 
display ground as your customers select them. 
They can carry them away, wrapped in paper, 
burlapped, or in small baskets with the soil on 
the roots. Sell those prepared in pots and plant 
bands as a brilliant, flowering house plant 
WHICH MAY BE SET OUTSIDE AFTER IT 
HAS FINISHED BLOOMING TO BECOME A 
PERMANENT PART OF THE HARDY GARDEN. 
From your stock plants, cut flowers in bunches 
for sale to those who are attracted by the display 
but who do not desire to take the plants home. 
The wholesale market is ready and willing at 
any time to take any surplus of the flowers that 
you can cut. You’ll find that the splendid color 
and form of the select Hardy Mums will bring 
high prices because they are quality flowers. 
RIGHT NOW .... 
Write to us for any information you can use. 
We have had a wealth of experience in this, and, 
should you desire, we will arrange a program 
completely for you, recommending quantities, 
varieties, display order, retail pricing, and dis- 
cussing any other factors which might arise. 
PLAN THIS PROFIT PROGRAM NOW! 
THE OPPORTUNITY IS READY-MADE 
