







“Summer-Mums” is not a plant name 
—it is a trade-mark which applies only to 
plants of this group, as sold by the R. M. 
Kellogg Company, Three Rivers, Mich. 
It must not be used by any other firm or 
individual engaging in the nursery busi- 
»ness. The variety name for the plant 
+ shown here is Dean Kay. 
Blossoms of Dean Kay are 
about two inches across, and uni- 
form in color. Long, sturdy 
stems; strong, healthy foliage— 
exceptionally hardy everywhere. 
Plants get as high as 214 to 3 
feet, and often grow 3 to 4 feet 
across. They are literally loaded 
with hundreds of blooms at one 
time throughout the season. 
Dean Kay, the 
first of Kellogg’s 
Summer - Mums 
gives beautiful flow- 
ers by the hundred 
in the late summer, 
just when you need 
them most. 
Just imagine this new flower in your garden. 
Dean Kay Summer-Mum gives you loads of big 
radiant blooms, starting in July when flowers 
are scarcest everywhere! Flowers continue by 
hundreds until stopped by heavy frost—light 
frost will not stop them. 
Hundreds of Blossoms 
Not only does Summer-Mum Dean Kay bloom in 
the summer—when flowers are scarce—but it produces 
blooms by hundreds as shown in the picture at the 
right. Summer-Mum Dean Kay is a close rival to 
Azaleamum in the quantity of blooms produced—and 
flowers are uniformly rich in coloring. There are very 
few flowers that can rival Summer-Mum Dean Kay 
in the richness and beauty of its pink blossoms. 
Flowers are excellent for cutting, and ideal for land- 
scaping because of the very many blooms produced. 
Very Hardy if 
Summer-Mum Dean Kay has been tried in the vari- 
ous parts of the United States, including Maine, and 
has been found EXCEPTIONALLY HARDY, 

or 
HOW MUCH WOULD YOUR FLORIST CHARGE FOR FORTY DOZEN FLOWERS? 
Dean Kay is one of those flowers that gives you an immense value for your money. One plant will produce 
several hundred blossoms—five hundred blossoms to a plant would be a conservative estimate. In fact, often 
plants will have that many flowers open all at one time, and the plant continues to bloom for weeks. 
How much would your florist charge for forty dozen flowers? That would be 480 blooms. Could you get 
that many for 75c, the price of a single Dean Kay plant? Less than two cents per dozen. The same flowers 
bought of your florist might cost you as much as $1.00 per dozen, depending on locality, 
NEW! 
This year we have 
more than the usual num- 
ber of fine new items for 
you. We give brief notes 
on them at the right. 
Turn to the pages indi 
cated, and read about 
these amazing new gar- 
den beauties. 
New Phlox 
es 
b ee Jors in Phlox. 
ea 
Hardy plants, 


pinkette and 
Rosy Blue 
21 and 24 for 
w CO 
large florets. 







Summer 
Sunset s 
mum: 
This is the new pee e 
t new last ear or t a 
eo e, but new this year, vdreds 
ful ‘opalescent shades, oan 
of blossoms- ages 






