ur Color Descriptions 
We want to acknowledge all of the many letters we have received from our 
customers and friends telling us of their appreciation of our color descriptions. We 
work hard on them and are much gratified by your approval. We have spent many 
years studying color—our Ridgeway, Rererto:re de Couleurs and even the newer 
Dictionary of Color are becoming dog-eared from constant use, winter and summer. 
In describing a new iris we try to give its Ridgeway classification first because 
that has been for so long the accepted standard. If the color names do not seem 
to be descriptive, and many of them are nct, then we g:ve a simple color term that 
is close to it and which may call up a clearer picture in your mind. Many times 
this term is taken from the Dictionary cf Color. 
This comparatively new bock (Maerz and Paul, 1930) is a modern standardiza- 
tion of color and color terms. It is a comprehensive correlation of all other standard 
works on color and we believe that it w-ll in time be accepted as the universal 
standard of color and color terms. It has 56 »lates containing 7,056 color samples 
arranged in spectrum order. Tiais is far more than in any other chart published. 
Not all of the samples are named, prcbably about half of them, and these names are 
taken from previous accepted authorities. No names for colors have been originated 
in this work, the sole purpose is to present common usage from the obsolete to the 
latest shades of fashion. The names have been gathered from paint, textile, ceramic, 
scientific, technical and artistic sources, and comprise color terms from, all authori- 
tative works on color. So at last we have everything in one publication. The colors 
are printed in permanent inks and may be exposed to sunlight without fear of fading. 
The Dictionary of Cclor is a large, cloth bound book, 9”x12” and contains, in 
addition to the color plates, 80 full pages of interesting and understandable informa- 
tion including the history of color terms and color standardization. It is a complete 
college course on color in simple language. It is written by A. Maerz, Director 
American Color Research Laboratory in collaboration with M. Rea Paul, Consulting 
Colorist, Research Laboratories of the National Lead Company. It is published by 
the McGraw Hill Book Company of New York. Years of labor and research went 
into this wonderful book and we recommend it to you wholeheartedly. We would 
‘be glad to have a copy sent to you directly from the Publisher. Make your check to us. 
DICTIONARY OF COLOR (Maerz and Paul 1930) Price $12.60 
Choice Seedlings for Sale 
These are carefully selected seedlings—the ones that are next best to those 
we name. All others are destroyed or given to roadside plant:ngs each year. Every 
year brings newer and better ones, chosen from the thousands of seedlings we grow. 
Order by color—we offer a complete range. You may also suggest parentage. 
; ERY CHOICE. Each plant marked for color, serial number and parentage. 
Pig Re Each $1.00, 6 for $5.00 
2XT BEST. Marked for color. Each plant different. Each 50c 
Nir an apr 7 for $3.00, 12 for $5.00 
We do not send out any that we would not be proud to have you tell your friends 
are—‘Whiting Seedlings.” 
START A WHITING COLLECTION—Any 3 for $10—All for $25 
We give catalog value for your convenience. 
Vase Wis) Cage ee eke ee cee ee eee 4500 NYLON ont eee cca eater etna rseecncenet omen en $ 5.00 
Copper Frills .....-----..---------------------------" PNA od RES (eye R ee Bere ee eon cer eee arene 2 5.00 
Fea TH am Ye (2s coh cg ght ele BB eo nem ee 5.00 Rouge Bouquet --.-.......---.------.---..------ 5.00 
pepe (Lend Eee ee ee ieee eee tee en 5.008 Sea Ue icnic a cek ace ota w ne ntneneeeemsrnaseanneo nas 10.00 
We have sufficient stock only for a few orders, so get yours in early. 
