The Joseph F. Martin Co. extends 
H FRIENDLY GREETING... 
and «a word about what we 
have and what we can do 
for you this Fall - - = 
Dear Patron: 
To have the opportunity of greeting you again this fall is a mellow pleasure. 
Doubtless, your problems since the last season have been much the same as 
ours, and you feel the same fine tang of refreshment that we do when we 
are able to say that we are nicely ready and well able to enter into this new 
fall season with you. 
Nature has been wonderfully co-operative throughout this summer’s grow- 
ing season. We couldn’t have ordered a better series of warm days, cool 
nights, and generous rains. Our perennial plants have flourishingly develop- 
ed into clean-cut, well established merchandise. You may be sure that the 
material now awaiting your consideration is top-flight without exception. 
Everything in current information points to a good and even above normal 
season. We can report nothing but co-operation and encouragement from 
the various government agencies. Thus far, the Principal request has only 
been to increase our efficiency, and this is for our own good. Asa matter 
of fact, we have a definite endorsement in the government instituted Victory 
Garden campaign, details of which are familiar to us all. 
All in all, then, we can roll up our sleeves for another active season. Every 
facility for service is still adequately intact here, and you have the same 
sincere assurance that your every transaction with us shall be completed to 
your entire satisfaction. Let us hear from you; we'll appreciate the favor 
very much. 
Cordially, 
JFM:ms THE JOSEPH F. MARTIN COMPANY 
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DISCOUNTS! Your 2-5 system of profitable purchasing. Don’t fail to take 
advantage of these liberal discounts for cash in advance with order. In 
effect, you take your first profit on Martin Premium Perennials even before 
you receive the plants. 
4 Discount on Orders 4 Discount on Orders of 
Up to $10.00 $10.00 or More 
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