FHLOTISES « cox nowen onowens LHS 1S IITPORTHIT 
This fall is the time to appreciate the place that hardy plants deserve in your business. Try 
them now; your results, expressing themselves in the vigorous demand for what you produce, will 
be nothing less than startling. With multitudes of fine perennials available, limiting your pro- 
duction during these difficult times, is not at all necessary. 
Enlarge Your Hardy Plant Program and Your Profit Totals Will Enlarge Themselves 
USt MORt PERCIMALS 
IN THE GREENHOUSES ... 
Cut from the benches or develop in pots for winter and early spring 
sales. OUT OF SEASON DEMAND! 
IN FRAMES OR BEDS OUTSIDE... 
Cut crops or sell pot plants through THREE SEASONS, Spring, Summer, 
and Fall. ECONOMY! SEASONAL DEMAND! 
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WHAT WILL YOUR EXPERIENCE BE? 
You will find that perennial flowers are quality flowers. They will equal any 
good thing that you are now growing. At all times they will move through any 
of the channels that you use to market your production. There never have been 
enough to satisfy the demand. Culture is simple and the economies they effect 
mean only that more of your selling price is left for you. 
WHY WILL THE DEMAND BE SO ACTIVE? 
Originality and novelty plus practical utility, definitely hardy plant virtues, do, 
in themselves, create demand. Creative artistry cannot find better material 
to apply, either exclusively or to highlight the whole of any decorative project. 
ARE THEY EASY TO GROW? 
Definitely yes. Cultural methods inside either for pot plants or cut blooms are 
as simple a procedure as exists in greenhouse growing. Generally, cool houses 
are used. Their vitality makes them disease resistant. Where special directions 
are necessary our long experience qualifies us to give them. We’re always glad 
to dispense information. Outside procedure does not go beyond the normal 
rules of cultivation and normal procedure for the development of symmetrical, 
heavily cropped plants. 
DON’T MISS THE SALES POSSIBILITIES EXISTING IN PERENNIALS DEVELOPED IN POTS. IN ANY SEA- 
SON, THEY SELL THEMSELVES WITH A CONVINCING ARGUMENT: AFTER THEY HAVE SERVED THEIR 
DECORATIVE PURPOSE INSIDE, THEY MAY BE PLANTED OUTSIDE TO BECOME A PERMANENT PART 
eee ee ape SS PS a I TSS ET 
OF THE HARDY GARDEN, WHERE THEY WILL FLOURISH FOR MANY YEARS. 
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CONSIDER THESE FOUR GROUPS NOW: 
1. Varieties for cut blooms 3. Varieties for cut blooms 
inside. outside. 
2. Varieties for pot plants 4. Varieties for pot plants 
inside. outside. 
The two pages following immediately present a special selection of perennial plant material wonderfully adapt- 
ed to these uses. We are anxious to work with you this fall in the enlargement of your hardy plant program. 
You see, we feel sure that once tried as a principal feature of your production, you will continue through the 
years to base your programs with our premium hardy plant material, especially developed for this purpose. 
