“KNOW HOW” 
BUY AT NAPERVILLE 



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Naperville Pioneered Soft-Wood Cuttings 
in America—In 1914 when imported 
soft-wood cuttings were stopped by the 
war, Naperville was already propagating 
its own soft-wood cuttings. Old timers 
remember Naperville as one of the few— 
and one of the largest—sources of these 
cuttings for many years. Naperville’s ex- 
perience in making soft-wood cuttings 
successfully is one of the longest in the 
country. 
Von Oven Family in Control of Naper- 
ville Nurseries through its entire 76 years 
—the same family, the same principles, 
that built Naperville into Illinois largest 
nursery, is still directing it today. 
18 Years is Average Service of ALL 
Naperville Employees — ‘’know how” 
comes with experience. Today these 
people are richer in experience, in know- 
ing what to do, when to do it, and how 
to do it, to raise the best stock. 
Controlled Quality Stock—All of Naper- 
ville’s more than 300 acres is located in 
or on the edge of the town of Naperville. 
The entire operation is under the super- 
vision of the same group of men and 
women. The same equipment, the same 
technique is used on every acre. We 
have no “branch’’ nurseries in other 
states. The result is consistently uni- 
form, hardy stock. 
Prompt Handling, Fast Shipment— 
Naperville is just outside of Chicago. It 
enjoys the rail and truck facilities of 
the world’s biggest transportation center. 
Your stock spends less time “in transit’ 
when you order from Naperville. 
Naperville is Exclusively a Nursery— 
no one at Naperville is connected with 
any other business, whether owner or 
employee. Our entire time is devoted 
to just one thing—raising good nursery 
stock. It is our business, our vocation—- 
it gets our undivided energy. 
LARGEST NURSERY 
All in Nursery Stock 

Cutleaf Weeping Birch 
$5.00 
This is a reproduction of an actual, unretouched 
photograph, taken in our Nursery, to show you 
what to expect when you order a Naperville 
Cutleaf Weeping Birch. Here you can see the 
ideally proportioned main and secondary branch 
development so important to graceful, decorative 
maturity. With such stock you get a real 
“weeper’’ right from the nursery row—you de- 
liver full satisfaction to your customer the day 
you install the tree. 
This Birch has had ample room in the row 
for fullest top development—has been carefully 
cultivated to preserve all lower branches. Trans- 
planting and root-pruning has increased the 
density of leaf and branch, in addition to stimu- 
lating more fiberous and compact root growth 
for successfully moving to your customers lo- 
cation. In a full range of sizes on page 20. 
CuktOw Ou tt. each rate 
ce Bowdon 
