October 17, 1914 
LAND AND WATER 
CHOOSING KIT 
Practical Hints 
(Continued from page 27) 
VERY many firms who cater for the soldier in 
the field, both with regard to items which fall 
under the head of "kit" and those which must 
be designated " equipment," are making their 
appeal by way of cheapness. But when cam- 
paigning is in question the old proverb which states that the 
best is the cheapest is more than ever true, for the man who 
cuts cost also cuts comfort ; and it cannot be too often 
repeated that comfort is half the secret of endurance and 
fitness. 
For the Mounted Man 
Especially is this true of riding breeches. The tailor who 
advertises a cheap line in riding breeches will make you a 
pair of breeches out of very good quality material, and 
usually they look well. They are all right for the man who 
does four or five hours riding a day and then changes into 
just what kind of clothing suits him best for his hours out of 
the saddle ; but it must be remembered that on actual 
service the man who is wearing riding breeches may have to 
wear them tor a week without a chance of changing his 
clothes, and may have to sleep in them every night as well 
as wear them during the day. For this sort of work only the 
very best and most carefully cut breeches will give even 
comparative comfort ; a slight ruck inside the knee or along- 
side the thigh, which for ordinary riding use would pass 
unnoticed, develops into a rasp which involves a patch of 
raw flesh and consequent torture in the saddle. This is 
where the high-priced breeches come in, for if the wearer 
makes his tailor alter and alter until the fit is perfect, and 
then breaks in the breeches by a few days of hard wear 
before actual service begins, he can be sure of all the comfort 
that campaigning will allow him when the hardest stress has 
to be put on him and clothes alike. And with the cheap 
tailor there is no chance of making the tailor alter and fit 
till absolute satisfaction is obtained. " Your money back if 
we fail to satisfy you," says the cheap tailor, and he means it, 
for that sort of statement when properly carried out is a good 
advertisement for his business ; it is cheaper for him than 
altering clothing to give full satisfaction. But the man 
who is preparing for active service has no use for " money 
back." 
Paying for the Name 
Half a dozen or more of the West End houses are 
specialising in fitness without regard to cost, both in clothing 
and equipment. It must be said against them that in most 
cases one has to help to pay their rent in purchasing their 
goods ; and that rent is higher than the expenses of establish- 
ments in some other localities. But, admitting this, it must 
also be said that the West End houses carry only the best 
stock. They bought to sell at high prices, and they bought 
perfect goods ; to put it differently, they bought the best, 
knowing that they would sell to buyers who would not 
consider cost so long as they could be certain of reliability. 
It is often said in a disparaging way, with regard to West 
End houses, that '' one pays for the name," but the speaker 
usually forgets that the name has to be maintained by 
(Continued on page 39) 
CASTLE & CO., 
MILITARY TAILORS. 
(Emtabllahed 1889.) 
8 
HOURS. 
ABSOLUTELY CORRECT. 
STORE PRICES. 
37 PICCADILLY, LONDON, W. 
(FACING ST. JAMES'S CHURCH). 
'Phone Regent 5624. 
w 
KHAKI SHIRTS 
Regulation Patlern for Officers from 
7/11 'o 12/6 each 
Khaki Handkerchiefs 
A nice soft Handkerchief 3/3 P" dozen. 
A cheaper quality 1/1 IJ per dozen. 
KHAKI COLLARS 
\l~ each. 
L ..Iso have Flannel Shirts, Cholera Belts, Mufflers, 
Sleeping Helmets, Woollen Gloves, and Mittens, al 
moderate prices. Suitable for the men 
WRITE FOR PRICE LIST. 
Robinson ^.Cleaver 
156 Regent St., LONDON - and - BELFAST 
SERVICE KITS 
— IN 48 HOURS. — 
Every detail guaranteed correct, in 
accordance with War Office regulations. 
Patterns and Estimate post free. 
A large number of half-finished Service 
Jackets always on hand, which can be 
completed in eight hours. 
WEST & SON, Ltd 
Military and Sporting Tailors, 
151 NEW BOND STREET, W. 
(Oppoiile Conduit Street.) Phone— Gerrard 8161. 
Everything for 
active service 
You can get practically everything 
you will require to wear — from 
sword to puttees, from cap to great- 
coat — at the old-established Bond 
Street House of Rimell & Allsop. 
The cut and finish and practical usefulness 
of your uniform will be of the character which 
has given Bond Street tailoring its reputation. 
The following are standard prices : — 
£ ». d. 
Khaki Service Jacket 400 
Knicker Breeches 1 12 6 
Short Breeches for Infantry 2 2 
Do. for Cavalry 2 10 
Knees strapped Buckskin extra 12 6 
Do. same material extra 7 6 
Thin Continuations extra 5 6 
Khaki ^^erge Trousers 176 
Khaki Flannel Shirts 12 6 
Do. Collars each 1 6 
Khaki Ties (wide end) each 3 6 
Do. (narrow end) each 2 
Great Coat for Infantry 5 10 
Do. for Cavalry 600 
British Warm 440 
C«P 17 6 
Rimell & Allsop, 
Sporting and Military Tailors, 
54, New Bond Street, W. 
Tarou : Cuh oa or bafw* D«Ut«t. 
1 
37 
