LAND AND WATER 
December 5, 19 14 
The value of OXO 
in emergencies 
The ease with which OXO is assimilated is one of its strong 
recommendations in weakness and emergency. Frequently it 
the only food a patient can retain. 
Doctors are prescribing OXO largely for the wounded for 
this reason, as well as for the strength it gives and maintains. 
OXO's active a'id to nutrition frequently carries a patient safely 
through serious crises, and accelerates recuperation. 
For cases of collapse, prostration, extreme fatigue or exhaustion, 
0X0 fills an essential niche in the War equipment of our 
fighting men. 
Letters from the front indicate the genuine appreciation with 
which 0X0 is received, and it is safe to assume that presents of 
0X0 are greatly valued at the front ; by our Soldiers and Sailors 
in training ; and in the Hospitals at home where the wounded are 
being cared for. 
^ 0X0 is a standardised pure beef food-product, 
* and can be relied upon both in emergencies and 
in every-day life. 
HMMHHMMMMHMMMMMHMMMMMMM 
Country Ltic 
Smoking Mixture 
7hif deligntiul combination oi the Beat 
Tol>aceo( M tali id two Btrengtiu 
MILD and MEDIUM 
5 
D. 
t>er ouncK 
1/8 
i>er 
i-lk til 
N.B. "Country Life is {>acked only 
tn original {>ackets ana tins by tke 
Manufacturers : 
JOHN PLAYER & SONS. NottlngUm. 
"TAYMOUTH" 
WHISKY 
Old :: 
Liqueur 
possesses great age and bouquet, and 
is the finest "Scotch" in the market. 
P58 
The Imperial Tobacco Co. (of Ot. Britain *: Ireland), Ltd. 
MMHMHMMMMMMliMMMHHMMMMMX 
Bfac/L WatcR 
M.onum.ent 
TRADE MARK. 
SOLE PROPRIETOR: 
PETER McPHAIL, 
'Distiller and Wine [Merchant, 
EDINBURGH. 
116 
