LAND AND WATER 
December I2, 19 14 
Nl 
MRS. BELLOC LOWNDES' NEW 
BOOK FOR CHILDREN 
5s. net. 
Told in Gallant 
Deeds: 
A CHILD'S HISTORY OF THE WAR 
bv 
Mrs. BELLOC LOWNDES 
" There are thousands and thousands of little children," writes 
the author in her preface, " who will look back all their lives to 
this war as their first important recollection, and this book is 
an attempt to ensure that this memory shall be touched to 
noble issues — that it shall be, first and foremost, a memory of 
deeds as gallant as any that have ever been inscribed in 
Christendom's long roll of honour." 
BRITAIN AND GERMANY 
28. net. 
The Kaiser's Mother 
Popular Edition of that very successful work 
"THE EMPRESS FREDERICK : A MEMOIR." 
Write for full list of Coloured Qifl-fBooks. 
NISBETS : 22 Berners St.^ London, W. 
Cf)ri£itmasi 
DO NOT 
1914. 
WASTE MONEY 
by purchasing 
USELESS GIFTS FOR CHRISTMAS BUT 
PRESENT YOUR FRIENDS WITH ONE OF 
SUTTON'S COMPLETE 
, , COLLECTIONS OF 
GARDEN SEEDS 
VEGETABLES that will be of the greatest service 
and reduce household expenditure 
FLOWERS easily raised from seed that will be 
a delight throughout the summer 
12 ., Flmr „ l'"/- 
Veistalili 
Flowir 
Vaiatikli 
Flowar 
Vaietabia 
Flower 
Potatoea 
and 
and 
14/- 
17/6 
and 21/- 
Btkir ctllectians up to £5 ta. Od. 
CkirriaQe Free. 
Full particulars on application. 
SUTTON & SONS 
a*t »ing;'« AeebMnen. 
READING 
Pl»«»« jiddrMi Dapartmsnt E. 
Protection and Economy 
V. 
Loss and Waste of Money 
It is claimed that national economics will 
exercise an enormous influence dur- 
ing the present conflict — the last 
millions are to sway the victory. 
The necessity for ^' waste elimination" 
is imperative with wholesale and 
retail merchants, Municipalities, 
Government Departments, Insurance 
Associations, Go-operative Societies, 
Multiple Store Gompanies, and 
many other concerns. Prompt re- 
liable information — close contact 
with important details — is now of 
vital importance in the satisfactory 
control of affairs. 
For this purpose a fine example of time 
and money-saving ingenuity is dis- 
closed in the latest developments of 
the Gash Register idea. Originally, 
the object of these machines was 
most simple, but their utility has 
far out-distanced the scope of 
their inventor's imagination. Gash 
Registers to-day are faithfully per- 
forming duties in such institutions 
as named above by furnishing 
the directorate with confidential in- 
formation, unobtainable otherwise. 
They are checking, totalising, 
analysing, creating enthusiasm, and 
restraining human weaknesses in 
' the least thought of places. 
Just consider for a moment, the difficul- 
ties encountered in establishments 
which are at this time undermanned 
or newly staffed. With these 
marvellous machines one is able, 
without a single word or question 
to cashier, book-keeper, or account- 
ant, to obtain for personal information 
the precise amount of Bank Deposits, 
Gheques Drawn, Goods Purchased, 
Bills Paid, Gash and Gredit Tran- 
sactions, Credit Accounts Paid, 
Petty Gash, etc. 
Many subscribers to "Land and Water" 
are as deeply interested in business 
economics as in any of the national 
problems now being so ably dealt 
with in this journal. Readers are 
earnestly invited to write to The 
National Cash Register Company, 
Limited, 225 Tottenham Gourt Road, 
London, W. — without a particle of 
obligation— for personal information 
or literature that will be helpful to 
the better control of their business 
affairs. 
14a 
