LAND AND WATER 
D 
eceiTiDer 
her 19, 19 14 
Redrawn from a ikelch Mot br an Officer with the BrllUh Expcditionarr Fore* 
0x0 at the Front 
0X0 fills an essential niche in the War 
equipment of our fighting men. It is appre- 
ciated by officers and men alike on account 
of its handiness, its portability, its economy 
of space and weight, its reliability. 
0X0 contains in the smallest possible bulk, 
and in its most easily assimilated form, the 
nourishing and stimulating properties of 
prime beef. A cup of OXO gives warmth 
and strength, and maintains them. 
We reproduce below extracts from a few 
letters from the front, which show how 
useful 0X0 is there. 
From one of the 
London Scottish 
"I managed by some miracu- 
lous means to come right throiin'i 
the battle of Messines, where we 
made our {if I may say so in a!l 
modesty) now fiiiiious charge, 
witliout a scratch. After tli; 
terrific ordeal we went through, 
they gave us a week's rest am! 
then moved us up to ... . Afloi 
we had lain tliree miles behiiul 
the firing line for a whole day. we 
got the order to advance. It was 
that evening I was wounded. 
"The chief item of solid food 
out here is I5ully Beef, but we 
also have OXO, and it is niucli 
appreciated in I'rance and Bel- 
gium by the British troops. I 
saw one man exchange cigarettes 
for 0X0 saying that he could do 
without smokes, but he was gohig 
to make sure of always having 
something to keep him ali\o until 
he got hit ! ! " 
From one of the men on 
H.M.S. LANDRAIL 
" I must thank you very much 
for '.le contents of the parcel, and 
couldn't have Iiad anything more 
acceptable. The OXO is plenty 
to go on witli ; you can hardly 
imagine how useful it is, it comes 
in handy in Ihemiddleof th ■ uiglit, 
it is so freezing cold at sea ni;v.'." 
From an unit with the 
British Expeditionary Force 
" 0X0 is more precious than 
gold out licre as it makes a quick 
hot feed." 
From another unit with the 
British Expeditionary Force 
" Tlianks so much for OXO. 
It will come in very useful. A 
few slicks, a match, and there 
you are — quite a meal. When 
I use it most is while on guard 
duly, to make a drink when I 
come off after 4 hours work." 
0X0 aids and increases nutrition ; it 
stimulates and builds up strength to resist 
climatic changes ; it is exactly suited to the 
needs of our men at the front, and in 
training, as well as for general use in 
the home. 
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