LAND AND WATER 
January i6, 191 3 
f 
More letters showing 
how 0x0 is valued 
at the Front 
The reviving, strength-giving power of OXO has 
received remarkable endorsement in the great war. 
It is invaluable for all who have to undergo exertion, 
either to promote fitness or to recuperate after fatigue. 
0X0 aids and increases nutrition ; it stimulates and 
builds up strength to resist climatic changes ; it is 
exactly suited to the needs of our men at the front, and 
in training, as well as for general use in the home. 
From a member of the London 
Scottiib with the Britiih Expe- 
ditionary Force. 
And so after all these horrors 
here I am hving in a cow byre 
some way away from the firing Une 
to recuperate. Like manna, how- 
ever, yourgloriousboxhasarrived, 
coffee and milk, butter, Brand's 
Essence, OXO — oh joy ! Never 
was seen a more glorious box , and 
all my cow byre is interested in it. 
We start to-night on our feast, and 
1 am to thank you both from all 
my section for being so generous. 
Reprinted from the "Globe," 
Dec. 12th. 7014. > 
A gentleman has tent uf a letter 
from hi* son in the Army Service 
Corps in which he says : — 
I must tell you how delighted I 
was to get the OXO. It is great. 
You should have seen us preparing 
it. We made a wood fire by the 
roadside, and boiled the water in 
an empty petrol can — enough for 
three of us. The OXO was made 
in my dixie can, in which we soaked 
some biscuits. We then placed 
the can on the fire to boil ; all the 
time it was raining hard, but we 
were repaid by the satisfaction we 
got for our efforts. 
I shall be very pleased to get 
some more when you are sending 
again, as a good cup of OXO 
before we turn in at night con- 
siderably warms us up. 
From an A.B. on H.M.S. "LandraiL" 
In my opinion there is no better gift anyone could make 
to our bluejackets, especially at a time like this, and when the 
nights (and days) are so nippy as they are at present. 
Personally I think OXO is worth its weight in gold, 
0x0 is made in a moment and, 
with bread or a few biscuits, 
sustains for hours 
ivi'^f.^ai-'''^ 
BY APPOINTMENT. 
THE "X" TYRE 
Most motorists will have noted the renewal of attacks, 
on the "X" (or Duniop) tyre made in the general 
and motor press by a foreign tyre manufacturer. By an 
inaccurate comparison an attempt is made to show 
that his own tyres are superior to Duniop tyres costing 
25 per cent. more. 
A manufacturer ivho is reduced to such a pass 
cannot have much confidence in his own goods. 
DUNLOP 
tyres, on the other hand, sell on their own merits alone, ana 
have from the very first been advertised in accordance with the 
British standard of fair play and good taste. 
In relation to the service they give, the prices are lower than any 
other, and that those prices are accepted and endorsed by the 
public is proved by the fact that since the first Duniop motor 
tyre was made the demand has always exceeded the supply. 
The Duniop Rubber Co., Ltd., Founders throughout the World 
of the Pneumatic Tyre Industry, Aston Cross, Birmingham ; 
1 4 Regent Street, London, S.W. PARIS : 4 Rue du Colonel Moll. 
DUNLOP SOLID TYRES FOR HEAVY COMMERCIAL VEHICLES 
Country Ltxe 
Smoking Mixture 
Tnis deligkt/ul combinatton o£ tke Best 
Tooseco« M iol<l in two ftrcngtlia 
5 
IMILD 
Axul 
MEDIUM 
D. 
-j 
1 /Q 
t.«r 
^r ounce 
/7S 
i-lktm 
P58 
N.B. "Country Life M )>acke<l only 
in original t>'cKets and ttna Ly tke 
Manufacturers : 
JOHN PLAYER & SONS. Nottlngkam. 
The Imperial Tohacco Co. (of Gt. Britain & Ireland). Ltd. 
MMMMMMMMMMMMMMMMXMMHHIIM 
212 
