LAND AND WATER 
March 27, 1915 
PERMANENT COAL. 
A Clever Invention. An Inexpensive Appliance, 
Suitable for all Coal-Grates, which Saves 
Scuttles upon Scuttles of Coal. 
An exceedingly clever invention by a North-country scientist bids fair to 
revolutionise all existing ideas of coal consumption. It is suitable for grates 
of all kinds and sizes (including kitchen ranges), and only costs 3/-, or 3/6 
post free. 
No Alteration in Appearance of Fire. No Treatment 
of Fuel. No Special Installation, or Renewal. 
The Incandescent Fire Mantle is a device of special design and com- 
position, fully protected by Patent, which issiniply placed in the centre of any 
grate. It scientifically utilises the heat energy created by the combustion 
of the coal, which, instead of flying up the chimney, as is the case of the 
larger portion of such energy in ordinary grates, is made to bring the mantle 
to incandescent heat. Thus there lies in the centre of the fire a while hot 
mass of what may be termed everlasting coal, throwing off more heat than 
coal alone can give, yet absolutely unburnable, and as good at the end of 
twelve months as it is the first day. The appearance of the fire is in no way 
altered; the mantle is completely covered by the surrounding coal, and its 
presence cannot be detected. No Installation, Alteration, or Special 
Treatment of the Fuel or the Grate is Necessary. There is no 
recurring expenditure of any kind ; when once you have purchased the fire 
mantle at its modest price of 3s. you can enjoy for ever a beautifully bright 
and hot fire at an enormous saving of coal. The mantle is placed into the 
grate with exactly as much— and no more^trouble than it is to put on a 
lump of coal. It requires no attention or care of any kind. 
Remarkable Test Figures. 
As the result of a recent strictly supervised test upon modern grates, it 
was found that the average consumption of coal per grate in the ordinary 
grate (eight grates were experimented upon in this particular test) was 34 lb. 
of coal for a period of 11 hours. On the following day one of the new fire 
mantles was placed in each of these same grates, and the coal consumption 
per grate for a period of 12J hours was then found to have been reduced 
to 19 lb. 30Z., whilst the heat was greater. 
Saves its Cost in a Few Days. 
The price of the Incandescent Fire Mantle is 3s. (3s. 6d. post free) , 
which small sum is saved back in a few days. The mantle lasts for an 
indefinite time and can be used in grates of any size, pattern, or construction. 
On account of the proportionate saving in postage, two mantles can be 
dispatched post free to any address in the kingdom on receipt of 6s. 6d., and 
three for only 95. At this time of enforced economy, and with the additional 
danger of the present high coal prices rising still further, the great saving 
effected by the Incandescent Fire Mantle should not be neglected. Orders 
and remittances should be addressed to The Incandescent Fire Mantle Syndi- 
cate (Dept. 76), 9 Station Parade, Queen's Road, Peckham, London, S.E. 
The 
LOVE OF A BARGAIN 
J^=nHE love of a b.-irgain it 
Va/ not essentially the pre- 
rogative of women ; it is 
not the exclusive enjoyment 
of the low-of-purse. It is 
inherent and innate in all of 
us — no matter what our 
position. 
In other words, the know- 
ledge of having secured un- 
usually high value for our 
expenditure brings a secret 
joy and satisfaction — a joy 
and satisfaction transcending, 
in point of fact, those which 
follow even a free gift of 
something of great worth ! 
Every purchase made of 
Jelks & Sons may be re- 
garded in the light of a 
bargain. Owing to the 
widesprend business they do 
by private treaty, by secur- 
ing complete and beautiful 
hoTics from well-circum- 
^tanced people who, for one 
reason or another, arc 
giving up housekeeping — 
they are in a position to 
offer 
High-grade Second-hand Furniture 
at prices which are without 
parallel in the business. 
Each month they publish 
a Barg.iin List of articles 
r.inging from a Jacobean 
sideboard to a lizard skin, 
including articles of ytrtu, 
^irticlcs of common use — 
household goods of every 
a personal ckll is solicited, otherwise WHITE 
BOOKLET ^ "ost free). London Deliveries all 
description. Lovers of a 
bargain would do well to 
send their names and 
addresses to Messrs. Jclks 
to be placed on their list 
for a free monthly copy 
of this unique guide to 
"the better things" in 
furniture. 
TO-BAT FOB THE DESCSIPTITE BAEQAIH 
Districts daily. Country Orders Carriage Paid. 
E.„,;H^..u ^ JELKS & SONS ?."^.«.„ 
263, 265. 267. 269. 271, 273. 27S. HOLLOWAY ROAD, LONDON. N. 
I ele. : 2598. 2599 North ; 7826 Central. Teleerams : •• Jellicoe. London." 
BEMOTAL ESTIMATE FEES. 
•1 
Send him a Flask of 
■^^ 
HORLICK'S 
MALTED MILK TABLETS 
Think what a blessing these delicious Food 
Tablets are to men on active service. They 
are always ready for immediate use, and a 
few dissolved in the mouth will maintain the 
strength of the Soldier when he most needs 
it. They supply sufficient nourishment to 
sustain for hours ; give increased body heat 
and vitality ; prevent fatigue, and relieve thirst. 
Send a Flask to YOUR Soldier. 
We will send post free to ANY address a flask of these 
delicious and sustaining food tablets and a neat vest pocket 
case on receipt of 1/6. If the man is on active service, 
be particular to give his name, regimental number, regiment, 
brigade and division. 
Of all Chemists and Stores, in convenient pocket 
flasks, 1/- each. Larger sizes, 1/6, 2/6 and 11/- 
Liberal Sample Bottle sent post free for 3d. in stantps. 
HORLICK'S MALTED MILK CO., Slough, Bucks. 
MIIIIIIIIIIIIIIPJ 
MESflllK 
i Are you Run-down s 
■ When your system is undermined by worry or over- work ■■ 
m — when your vitality is lowered — when you feel " any- ■■ 
2 how " — when your nerves are " on edge " — when the ^m 
■■ least exertion tires you — you are in a " Run-down " JS 
JJ condition. Your system is like a flower drooping for ■i 
■JJ « ant of water. And just as water revives a drooping ^m 
2 flower — so ' Wincarnis ' gives new life to a " run-down " S 
■M constitution. From even the first wineglassful you can Bi 
■■ /eel it stimulating and invigorating you, and as you ^ 
IS continue, you can feel it surcharging your whole system S 
15 with new health — new strength — new vigour and new ■■ 
22 life. Will you try just one bottle ? ^ 
s Begin to get well FREE. S 
1^2 Send for a liberal free trial bottle of * Wincarnis'— not a mere taste ^m 
IM but enough to do you good. Enclose three penny stamps Tto pay ■■ 
2 postage;. COLEMAN & CO. Ltd., W21 2, Wincarnis Works, Norwich. S 
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