LAND AND WATER 
April lo, 191 5 
A PARABLE 
OF PARA. 
The tale of the man 
who bought not 
wisely but too well. 
CHAPTER THE FOURTH. 
AND they came to a house of rest and ordered 
wine. And he who had bought wisely spake 
thus: "In the beginning there was no shoe. And 
then there arose a wise man who bethought him of a 
shoe, and another there arose, far-seeing, who pictured 
all that it might mean. And after much labour and sore 
travail, the world saw that it was good. And the shoe 
spread til! all the world made service of it, and many 
were the imitations of the shoe that arose, saying: 'We 
also are as this shoe, and even finer than this shoe.' So 
it has come to pass that he who would know the shoe 
he should buy is sore puzzled, for of the makers of 
shoes, one pulleth him this way and another pulleth 
him that vv^ay, till he knoweth not what he shall do. 
But I have travelled far and wide, and many are the 
shoes I have used, yet this is the shoe of all shoes that 
liketh me most. And, now, friend, we will eat, and then 
will 1 proceed with the tale of the shoe." (To bt continued.) 
MORAL : — Imitation is the sincerest form of flattery. 
Published by 
THE DUNLOP RUBBER CO., LTD., 
Founders o( the Pneumatic Tyre Industry throughout the World, 
Para Mills, .. Aston Cross, .. Birmingham. 
LONDON: 14, RcKsnt Street, S.W. PARIS: 4, Rue du Colonel Moll. 
Work that Foreigners 
have failed to imitate. 
THE 
SUNBEAM 
CYCLE'S 
SPLENDID 
LITTLE OIL 
BATH GEARCASE 
r^O you know that the Makers of the Sunbeaui Cycle are 
■*-^ the originators of the Little Oil Bath Gearcase ? Do 
you know that this Gearcase forms an integral part of the 
machine and is not an ''Afterthought"? That — after all 
these years of imitative effort — it is still the only satisfactory 
Oil Bath Gearcase? All the Sunbeam driving Bearings and 
the chain run in this Gearcase. There they are protected 
from Dirt and Damp, and continuously and automatically 
lubricated by the Little Oil Bath. This ensures the perfect 
running of the supeibly built Sunbeam in all Weathers, and 
this guarantees their perpetual Wear. 
Write for the vew Catalogue to — 
3 SUNBEAMLAND— WOLVERHAMPTON 
London Showrooms: 57 HOLBORN VIADUCT, E.G. 
158 >l-OANK STRKKl (by Sloane S,|uare), S.W. 
HOTEL CECIL 
THE 
COST of LIVING REDUCED 
DURING THE WAR 
Exceptional inclusive terms to 
RESIDENTS and OFFICERS. 
Self-contained Suites and Bedrooms 
with Private Bathrooms. 
Telephone : GERRARD 60. Apply, MANAGER, 
HOTEL CECIL, STRAND. 
For "Active Service" a 
Dust and Damp-proof 
Watch Case is essential 
It is just as easy and no more expensive 
to obtain a watch with a tight-fitting 
dust-proof and damp-proof 
Screw Case, as to obtain one 
with a case that looks so, 
liut isn't. Wliatever watch 
you choose tan be supplied 
"DENNISON QUALITY" CASE 
(the Original Screw Case) 
Over 600 varieties in Oold, Rolle I Gold. Silver, and Nickel, for 
Wristlet and Pocket Watches uf all makes. Insist on a " Dennison 
Quality " Case and so ensure the continuous accuracy and 
reUability 01 the watch. Look for the n.inie '' Dennison Watch 
Case Co.," and the initials '*.\.L. D." m the Case. 
Explanatory "Booklet free. 
DENNISON WATCH CASE CO., BIRMINGHAM. 
DESKS of 
QUALITY 
If you are ftirnishlng an office this 
year, or adding to its equipment, 
remember that solid worth counts 
for more than sensational prices. 
The carefully made "Globe- 
Wernicke " Desk is not only more 
attractive, but lasts years longer than the cheaper-priced article. 
9loW^\i^rt)tckc Roll Top Desks 
We have over 50 styles of Desks. Note the pull-out writing bed in desk illustrated 
above. Send for Catalogue lUO D. 
Packing Free. Orders for £2 Carriage Paid to any Goods Station in the British Islet. 
Office and fJbrani Furnishers. (All-British Concern) 
44 liolborn Viaduct, London, E.C. ; 
82 Victoria Street, S.W. ; 98 Bishopsgate, E.C. 
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