LAND AND WATER 
April 17, 1915 
\ 
PRESSING- 
PUSHING- 
PLOUGHING 
npHESE three words each picture the amount of Energy 
-■- needed to drive a Bicycle according to the amount of 
Friction generated by the chain and driving Bearings. 
When there is NO 
Friction, as in the case 
of the Sunbeam, then 
the Rider only has to 
press on his pedals. 
When there is some 
Friction, as in the case 
of many so-called high- 
grade machines, then 
the Cyclist has to push 
on his pedals. But when 
from various causes 
there is much Friction, 
then the unfortunate one has to plough along on his pedals. 
The point to emphasise is that the Sunbeam's Little 
Oil Bath Gear Case saves the Friction and the Pushing 
and the Ploughing. 
For Easy Cycling, then, get a Sunbeam. Write for 
the new Sunbeam Catalogue to — 
3 SUNBEAMLAND— WOLVERHAMPTON 
London Showroomt: 57 HOLBORN VIADUCT, E.C. 
158 SLOANE ST. (by Sloane Square), S.W. 
The talc of the man 
who bought not 
wisely but too well. 
CHAPTER THE FIFTH. 
AND as they eat, the wise man proceeded with 
his talc. " Look thou at this shoe. Mark the 
generous proportions. Torture it and learn the 
toughness of the fabric which bends but breaks not. 
Thou didst observe not long since the marks my beast 
had left in the dust. Didst also observe how sure-footed 
he was ? Place thy finger in this cunning channel. 
Dost understand ? Consider how yon smith, even in this 
small village, had of this shoe. In every spot the length 
and breadth of this our land it is the same. So great 
a name has it attained that more would buy than shoes 
there are to satisfy them. What, thou wouldst satisfy 
thy hunger a little ? Thou art right. Perchance we 
would then be in better case to deal with so important 
^ "tatter." (To be continued., 
MORAL : A demand which exceeds the supply and 
always has, is a perpetual and unanswerable argument 
for the goods. 
Published by 
THE DUNLOP RUBBER CO., LTD., 
Pounders of the Pneumatic Tyre Industry throughout the World, 
Para Mills, .. Aston Cross, .. Birmingham.' 
LONDON: H, Regent Street, S.W. PARIS: 4. Rue dii Colonel Moll. 
Messages from the Front 
> 
An Officer who fought 
in the battle at Ncuve 
Chapelle writes to 
say that he borrowed 
a Waterman's Ideal 
from a friend and in 
spite of all the knocks 
and shakes it received 
during the battle it 
was just as good as 
before. 
He adds : " No praise 
was too great to 
bestow upon the 
Waterman's Ideal." 
(N.B. — This pen had been 
used continuously for a 
number of years before its 
owner ioined the forces. ) 
Watermans(ideai)BuntainPen 
For friends on Active Service, the '• Safety" type is recommended. It 
can be carried in any position and will not leak. Every pen guaranteed. 
10/6 and upwards for regular and 5eIf.FlllIng Types. 
12/6 and upwards for Safety and Pump-Pilline Types. 
Of Slationers and Jewellers everywhere. 
Avoid Si'ECioi;s Imitations! Booklet Free from 
L. G. SLOAN, Chc^eil (Center, Kingsway, London 
HOTEL CECIL 
THE 
COST of LIVING REDUCED 
DURING THE WAR 
Exceptional inclusive terms to 
RESIDENTS and OFFICERS. 
Self-contained Suites and Bedrooms 
with Private Bathrooms. 
Telephone : GERRARD 60. Apply. MANAGER, 
HOTEL CECIL, STRAND. 
38 
