LAND AND WATER 
July i;, 1915 
'T declare this stone to be well 
X and truly laid." 
How often can this be said of the 
foundation of a firm ? Insight, 
judgment, enthusiasm, ability, confi- 
dence, determination, energy, and 
breadth of mind presided at the 
foundation of the Dunlop business 27 
years ago, when the pneumatic tyre 
was a freak to most but a fortune to 
the few. 
These qualities are still the driving 
force behind the Company, which 
has reared a magnificent edifice on 
the foundations so solidly laid, and 
their influence is markedly exemplified 
in the Dunlop tyre of to-day. 
Dunlop casing, the foundation of the 
tyre, is the most durable and resilient on 
the market. Dunlop rubber, the founda- 
tion of the tread, is the finest procurable. 
Dunlop capacity for taking pains, 
which is the foundation of perfection, 
is, in the words of a competent observer, 
greater than that of any other company. 
Trusty tyres are the foundation of safe 
and enjoyable motoring. 
THE DUNLOP RUBBER CO., LD., 
Founders of the Pneumatic Tyre 
Industry throughout the World, 
Aston Cross, Birmingham London : 14 
Regent Street, S.VV. Paris : 4 Rue du 
Colonel Moll. 
■.^fm ^^m^w^^m'^^M:^^ 
262 
