LAND AND WATER 
July 31, 1915 
LOOK OUT FOR THE 
ILLUSTRATED 
SUNDAY 
HERALD 
THE BEST WEEK=END PAPER 
24 pag-es 
FULL m PICTURES AND SPECIAL ARTICLES 
The Writers week by week include: 
HILAIRE BELLOC 
The brilliant strategist of "Land 
and Water" 
MAURICE LEBLANC 
The great French writer 
JEROME K. JEROME 
One of our leading novelists 
SIR L G. CHIOZZA MONEY 
Specialist on economic subjects 
W. L GEORGE 
Renowned for his studies on social 
topics 
A. NEIL LYONS and 
VINCENT EMS 
Two of the foremost humorous 
writers 
The Gossip of London, by "Bachelor," 
in the "ILLUSTRATED SUNDAY 
HERALD," is the most readable and 
fascinating of any paper; the women's 
pages are the most instructive and enter- 
taining. E^ ery woman should read the 
chatty letters of Vivien and Simone. 
PICTURES ON EVERY PAGE 
HORLICK'S 
HALTED MILK TABLETS 
It is our privilege and duty to see that our 
figliting men are provided with all they ask for 
and need, and letters home frequently tell how 
grateful offlcers and men are for having rec^ved 
a supply of these dehcious Food Tablets, and 
they eagerly ask for more. A few dissolved in 
the mouth give and maintain strength and 
vigour, and also prevent fatigue and relieve 
thirst, and thus enable the soldier or sailor 
to be at his best when his best is called for. 
We will send post free to ANY address a flask of 
these delicious and sustaining food tablets and a neat 
vest pocket case on receipt of 16. 
If on activeservice be particular to give regimental number, rank, name, squad- 
ron or company, battalion, battery, regiment (or other unit), staff aopointment 
or department. State whether serving with British Expeditionary Force or 
Mediterranean Expeditionary Force; or, if not with either, give name of place 
at which unit is stationed. In the case of a sailor give the name of his ship. 
Of all Chemists and Stores, in convenient pocket 
flasks, 1/- each. Larger sizes, 1/6, 2 6 and 11/- 
Liberal Sample Bottle sent post free for 3d. in stamps. 
HORLICK'S MALTED MILK CO.,SLOUQH, BUCKS. 
PRISMATIC 
BINOCULARS. 
LATEST MODELS 
BY 
i^ ROSS-ZEISS-QOERZ, &c. 
£6 ™ £15. 
FROM 
PRISMATIC 
COMPASSES MARK VI * VII 
and other 
MOnELS. 
COMPLETE IN BELT CASE 
FROM 
£3 to £4=17=6 
VEST POCKET CAMERAS 
THE SOLDIERS^ KODAK and others 
FROM 3 0/- to £12=15= 
CALL OR W RITE.— APPROVAL WILLINGLY. 
THE eiTY SHLE & EXCHaNGE, 
54 IL.I1VIE STREET, E.C, 
and at 
90,94 Fleet St., E.C. 8i Aldersf^ate St., EC, 26 & 28 Kings Rd.. 5loan« | 
Square, S.W., and The Arcade. Broad St. and Liverpool St., E.C. 
Works: Bartholome^v Close, E.C 
When writing or calling please ask for L. JJept. 
K 
yiyA 
290 
