XIV 
Supplement to LAND & WATER 
April 6, 1916 
TKc Palmolivc Secret 
How Palm and Olivo Oils are made into tlie f nest 
complexion soap in the world is the Paliolivo 
serrpt. For centuries these two wonderful oils 
have been renowned for their beanty-giving vir- 
tues. The womenkind of ancient Greeoo, Rome, 
nnd Eg_vpt, adepts, as they were, in the art of 
Beauty Culture, used nothing else, and to-day, 
in the form of ^^ 
PALMOLIVE 
there is not iuiything to 
eoual them (or keeping the. 
skin soft, healthy, and 
beautiful. 
The skin responds to PfiJm- 
olive like the flowers do to 
a shower of rain — it 
cleanses, refreshes, and 
■stimulates it. 
A liberal sample can b« hod 
free, or a large caJse of 
1'.\L1I0L1V"E can be pur 
chas«d at the Chomists (or 
6<I., or will be sent p0.1t frc*- 
on receipt of si» penny stamp- 
with name and addrc&s. 
THF B.J JOHNSON sOflP CO.. 
'?4 Hilborn. London, E.C 
Intellectual Cravings 
of Soldiers. 
Now Ready. 
Part 3 of the " LAND & WATER" 
Edition of 
Raemaekers 
Cartoons. 
^TT THIS part contains 12 Cartoons in colours, 
%j\ and chapters by Sir Herbert Warren, W. L. 
Courtnev. John Buchan, Boyd Gable, The 
Dean of St. Paul's, H. de Vere Stacpoo e, Eden 
Phillpotis, Hilaire Belloc, Arthur Pol. en, and 
G. K. Chesterton. 
ON SALE AT ALL BOOKSTALLS, 
PRICE - ONE SHILLING Net. 
Or 26 Fortnightly Parts, Post Free, 30s. 
"LAND & WATER," Empire House, Kingsway, London 
From a private letter received lately from an officer at the Front it 
seems that there are many men who need something better than magazincf 
and novels to satisfy their intellectual cravings. We niiitst remember that 
our new Armies contain the flower of the universities and of the young 
manhood of the nation. There are many men like our correspondent who 
are surfeited with " light literature," and crave stronger meat. This 
ofiicer says : — 
"Could you arranije to stnd me an 'EVERYMAN,' or tome eon 
of literary journal, every weelcl I have nothing here to read 
except old nrngazinea, etc., with which I am turjeited; I never even 
tee a paper now for days at a time. Therefore, that which it 
literary in my soul cravet for sustenance, and it would be a great 
boon to me if J could rely each week on a journal of that tort to 
keep me in touch with those things which are above all travail of 
the flesh." 
Is it too much to say that there moBt be thousands of men with 
similar tastes and cravings amongst our Armies in the various theatres 
of war, to that of the officer in question. We think not. Agreed that 
this is .so, it surely behoves everyone who has a soldier friend at the Front 
to .see that his desire for literature of a more serious character than that 
which reaches our Armies in large quantities does not go unsatisfied. 
But why send EVERYMAN in particular! Why is it that this officer 
specially mentions EVERYMAN? Are there no other journals equally 
good, if not better, for the purpose? This is quite an interesting point. 
Let us see what there is in it. 
First of all, what type of journal is this periodical which keeps its 
readers, in the words of the officer, " in touch with those things that art 
above all travail of the flesh "? 
Under what class can such a journal come? To be frank, it does 
not come under any particular grouping of periodicals. It is in a class 
by itself. There is no periodical of precisely a similar character. 
Doubtless its distinguished editor (Dr. Sarolea) counts for this 
exclusiveness and distinctiveness. The Newspaper Owner recently 
referring to EVERYMAN said :— 
" The Editor exhibits a marvellous range of vision and exact know- 
ledge in various spheres of thought and activity. Owing allegiance 
to no sect, uninfluenced by no consideration of partisanship, we have 
in the Editor of EVERYMAN a pressman whost conclusions on 
most questions possess an element of finality." 
It is not surprising that the Newspaper Owner should speak in this way 
of Dr. Sarolea because he is an inteniationalist and has studied, on the 
spot, the social and political problems of most nations ; he has coUected a 
foreign library of 60.000 volumes ; he is Doctor of Philosophy and Litera- 
ture, and is first Lecturer and Head of the French and Romance Dept. 
in the University of Edinburgh ; he has made a close study of European 
politics, and one of the greatest of living German publicists has referred 
to him as 
" A Cosmopolitan by origin and by the circumttancet of hit career, 
who shows a universality of culture which will seldom meet its 
equal. He it acquainted and familiar with almost all the languages 
and literatures of the world, and he treats politics and history with 
the same virtuosity as literature. Although a Cosmopolitan he has 
the keenest sense and appreciation for national patriotism." 
Is it to be wondered at therefore that a journal controlled by such an 
eminent internationalist should prove so remarkably in.ipiring to thought 
ful men and women, and should earn the honour of special mention whicli 
the officer correspondent makes in his appeal. 
Immediately this letter was brought to the attention of the proprietor.^ 
of EVERYMAN they offered to send this particular officer a copy of 
their journal regularly, at their own cost. This has quite naturally led 
to the development of the idea of getting EVERYMAN into the hand.-^ 
of our thoughtful soldiers. Obviou.sly the proprietors cannot undertake- 
to send out copies to the Front to an unlimited extent, but realising that 
they have an opportunity of assisting in satisfying the cravings of intel- 
lectual soldiers they are prepared to share the cost with those who would 
like to bring to their friends the weekly pleasure that EVERYMAN so 
evidently gives. The extent to which they are willing to go is to bear 
one-third the cost by defraying the postage. In addition, they undertake 
to address the wrapper, band up, and post. Thus for one shilling they 
will send out a copy to any soldier weekly for three months. 
A contemporary recently summed up the special characteristics of the 
journal by describing it 
"as having filled a distinct requirement on the part of the British 
pulilic by the skilful presentation of subjects bearing on the domi- 
nant thought in men's minds, without the arguments and pleadim/i' 
with which readers of the duiliis are familiar. The j>lan has been 
that of inducing judgment by deduction, by referring to men and 
events in an objective manner, not always labouring the point, 
nrvertlieless, continually kept in view. The policy could only 
achieve its purpose by the exercise of restraint. That it has is no 
dnulit due to the fact of Dr. Sarnlea possessing the double quati/i- 
cation, in addition to his distinguished capability, of being a Belgian 
who thoroughly understands Britain and the British." 
We commend to you, therefore, the scheme of shilling subscriptions 
inaugurated by EVERYMAN, in order that you can satisfy the very 
natural cravin" for good, wholesome, intellectual literature of your soldier 
friends. Alf that von have to do is to se'>d tn the Manager of 
EVERYMAN, 10, St. Mary's Chambers, 161a, STR.AND, London, W.C.. 
the sum of one shilling, together with the name and rci;iment of the friend 
at the Front you wish to please in this way. EVERYMAN will do the 
rest. 
