April 6, 1916 
LAND & WATER 
23 
'First Aid'to Efficiency on Active Service 
ExeTy 
Genuine 
Burberry 
Oarment 
i$ labelled 
" Burberry!. ' 
The BURBERRY 
The Naval Burberry 
" My Burberry hat never let any water 
through. I have worn it in a gale on a de- 
ttroyer, but it kept me absolutely dry." 
— Walter Burness. 
The Airman's Burberry 
"At an altitude of 17,200 feet, your 
Gabardine with Camel Fleece lining re- 
fitted cold to a remarkable degree. 1 
eonfider it an ideal outfit." — E. M. 
Maitland. 
Whenever the severity of 
weather conditions to be faced, 
in any kind of Naval or Military 
Service, calls for the highest 
form of protection, it is ex- 
pedient and economical to get 
the best top-coat obtainable, 
in a word, 
THE BURBERRY 
Made in especially woven and 
proofed Burberry cloths, in 
combination with linings of 
Proofed Wool or Camel Fleece, 
The Burberry provides an 
effective and staunch safeguard 
against the worst weather of 
any climate, and embodies 
more advantages than have 
ever been combined in any 
other top-coat. 
THE BURBERRY 
— supplies a dry and comfort- 
able shelter against driving 
rain, sleet or snow ; 
— whilst reliably weather- 
resisting, is healthfully self- 
ventilating. 
— keeps out biting wind better 
than any other coat of treble 
its weight. 
— is luxuriously warming in the 
coldest weather, yet being 
^lightweight and air-free, can 
be worn on mild days without 
discomfort. 
— strong and durable, with- 
stands roughest usage without 
OSS of protective powers 
But it Must be 
THE BURBERRY 
That THE BURBERRY is 
universally accepted as the 
most perfect coat for Active 
Service available, is evidenced 
by the fact that Burberrys have 
had the honour of supplying 
HIS MAJESTY THE KING 
H.R.H THE PRINCE OF WALES 
H.I.H. THE GRAND DUKE NICHOLAS 
H R H THE DUKE OF 1 HE ABRUZZI 
EARL KITCHENER, VISCOUNT FRENCH 
and other distinguished Officers Com- 
manding the Allied Armies and Navies. 
Illustrated 
Military 
or Naval 
Catalogues 
Post Free 
NAV4L OR MILITARY WEATHERPROOFS- 
Unta further notice BURBERRYS CLEAN AND 
KE-PROOF Officera' "Burberrys," Tielockens and 
Burberry Trench- Warms FRt-E OF CHARGE. 
BURBERRYS 
Haymarket S.W. LONDON 
Bd. Malesherbes PARIS; and Provincial Agents 
