May 25, 1916 
LAND & WATER 
35 
THE BURBERRY 
TRENCH -WARM 
Illustrated 
Military 
or Naval 
Catalogues 
Post Free 
Officers' Complete 
Kits in 2 to 4 days 
or Ready for Use 
THE BURBERRY TRENCH-WARM 
combines the services of THREE coats in ONE. which 
can be worn separately or together, as occasion requires. A 
TRFNrH-WARM 'hat excludes the keenest 
1 IVE-l'IV^n- VV /\I\iVl ^i„d g^j maintains health- 
ful warmth during cold days in the trenches ; a 
WE ATHFRPROOF^'^at turns the heaviestdown 
dom, keeps the body dry and comfortable in mild weather; and a 
BRITISH- WARM ii^'^l,^!^ ^'i^ti'S; 
yet warm, coat for night work or when off duty. 
OILED-SILK CONDENSES HEAT 
as quickly as rubber— both are equally air-proof. 
The body needs air as much as the lungs. To ignore this 
simple fact brings immediate discomfort, creates bodily 
fatigue and courts serious trouble. 
Then the cumbersome weight of an oil-silk Interlined coat ! 
Well, the less said about it the better ! 
The ever-growing popularity of self -ventilating "Burberrys" 
proves that they give satisfying protection without need of 
such heat-condensing linings. 
BURBERRYS 
3 & 10 Bd. Malesherbes PARIS: also Provincial Agenti 
Haymarket 
LONDON 
IGOODYEA 
k SERVICE 
WATIOr 
Go to the Garage 
that I bears this Sign 
As the Goodyear Company has 
always aimed at being FIRST in 
Tyre Service to motorists, so are 
they determined to be FIRST in guiding 
motorists to the best Garages in the 
country. 
The huge demand for Goodyear Tyres 
— the colossal sales that grow ever greater 
month by month, point to the keen appre- 
ciation British Motorists have for the Tyre 
that gives them such excellent service- — 
that fortifies them against skidding and 
every other tyre trouble. 
This demand for Goodyear Tyres has 
placed the Goodyear Company in a position 
of friendship with the cream of the Garages 
throughout Great Britain. 
Therefore the Goodyear Compan)% 
seeking the best means of enabling 
motorists to know these Garages have 
designed a sign. 
Wherever you see this Sign you will 
get conscientious advice on car and 
tyres. 
Everythmg will be done that can 
give you satisfaction, and you will be 
certain of courteous treatment and reason- 
able charges. 
You may ask, " What is the motive of 
the Goodyear Company ? " 
it is because the Goodyear Company 
has adopted the watchword "PROTECT 
OUR GOOD NAME," and it is because 
we want to "Protect our good name" 
that we recommend the best Garages under 
the sign — " Goodyear Service Station." 
The Goodyear Tyre & Rubber Co. (Great Britain), Ltd., 
Central House, Kin^sway, . . London, W.C. 
Btanclies at Matic/tester, UtrmirtRhajn, 
Glasgow. Dublin, ami lietfast. 
Canadian Factory 
Bowmanville, Ontario. 
