September 7, 19 16 
LAND & WATER 
19 
Why Garages recommend 
Gooi^EAR 
ALL-WEATHER TREAD TYRES 
At each and every one of the hundreds of 
Goodyear Service Stations you will hear the 
story of the Goodyear Tyre. 
Every one of these Garage Proprietors re- 
commends Goodyears because he believes in 
them — because he knows that by advising 
Goodyears he is protecting the goodwill of his 
business. 
Salisfied'customers are his best advertisement. 
His customers are high in praise of these big, 
buoyant, easy-running Goodyear tyres. 
Every car equipped with these handsome, 
reliable Goodyears shows a reduction in fuel 
consumplion — shows the most miles per gallon 
of petrol. 
Scientific processes of Goodyear manufacture 
have solved the problem of strength combined 
with lightness, wonderful resiliency, and perfect 
balance. 
Then there 's the diamond tread which 
GRIPS the hard road-substance with a skid- 
resisting grip that gives motorists perfect confi- 
dence on all roads in all weathers. 
Consult the next "Goodyear Service Station " 
you see about your tyres. 
For maximum mileage on Commercial 
Vehicles fit the Goodyear Band Tyre. 
The Goodyear Tyre and Rubber Co. (Great Britain), Ltd., 
Central House, King>way, - London, W.C. 
Brunches at Manchester, Birmingham, 
Glasgow, Dublin, and Belfast. 
Canadian Factory 
Bowmanville, Ontario. 
Two Splendid Safeguards 
For Naval or Military Officers 
Designed by Burberrys and made in their exclusive 
Weave-Proof materisils, these ensure better protec- 
tion against rain or cold ; more warmth on chilly 
days ; and greater comfort under all conditions 
than any other weatherproof equipment available 
Tielocken 
Bui berry 
THE BURBERRY 
There is little need for 
Burberrys to mention the 
speci-rl properties of this 
world - famous weather- 
proof. 
Thousands of Oliicers of 
both Services, including 
His Majesty the King, and 
the Chiefs of the Allied 
Armies and Navies ensure 
their health and comfort 
when on Active Service 
by wearing The Burberry. 
Supplied in Khaki, Blue 
or Black Burberry Weave- 
Proof Cloths. 
Self-ventilating "Burberrys'' 
give satisfying protection 
without need of heat-con- 
densing linings. 
Oil-iilk condenses heat as quickly as 
rubbei — both are equally air.proof. 
The body need, air as aauch as the lungs. 
To iffnore this fact brines imnediate 
discomfort, creates bodily fati«ue, and 
courts serious trouble. 
Then the additional weisht of an oiled- 
sillc interlined coat makes it cumber- 
some, as well as unhealthy. 
TIELOCKEN 
BURBERRY 
Maximum protection, 
with smart distinction 
are the outstanding 
characteristics of this 
esj)ecially attractive 
model. 
Doubly prexticts every 
vulnerable part of the 
body, providing, from 
chin to knees, a light, 
dry and healthful safe- 
guard against bad 
weather. 
Another feature of 
the Tielocken is the 
avoidance of buttons. 
Except for the adjust- 
ment of the upright 
collar, the coat is 
securely held by a 
single belt-and-buckle. 
Naval, as well aa 
Military fpatterns sup- 
plied. 
Eeery Burberry Garment 
is labelled " Burberrys." 
Officers' Complete 
Kits in 2 to 4 Days 
or Ready for Use 
Illiutrated 
Naval or 
Military 
Catalogue* 
Post Free. 
NAVAL & MILITARY 
WEATHERPROOFS 
During the War 
BURBERRYS CLEAN 
AND RE-PROOF Officers' 
" Burberrys,"' Tielockens, 
aod Burberr>' Trench -Warms 
FREE QF CHARGE. 
The Burberry 
BURBERRYS [!5;,ToS 
8 & 10 Bd. Malesherbes PARIS ; and Provincial Agents 
