November i6, 1916 
LAND & WATER 
21 
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If hard work is sapping 
your strength reinforce 
with BOVRIL 
HARD work does not hurt 
you if you are properly fed. 
But if your food does not nourish 
you, fatigue saps youc strength 
until a breach is made for illness 
to enter in. Tou are sure of being 
nourished if you take "Bovril. 
The body-building powers ot 
Bovril have been proved by 
independent scientific investigation 
to be ten to twenty times the 
amount taken. And that is 
exactly why Bovril is so valuable 
when one is working at high 
pressure. 
The body is being perpetually 
and literallv " broken down." 
The old tissues perish and must be 
replaced by new ones. This process 
is known to science as "metabolism" 
and the harder you work the faster 
the body is " broken down." 
Bovril helps you to build up the 
body faster than work and life break 
it down. That is why Bovril safe- 
guards your health and gives you, 
over and above, that store Oi 
splendid energy which makes livinor 
a pleasure. Start taking Bovril 
to-day. 
For the Front — The most convenient pack 
to send out to Officers is Campaigning 
'Bovril. Six ^-oz. tins in a compact parcel. 
In spite of the increase in the cost of Beef, the 
raw material of Bovril, the price of Bovril has 
not been increased since the outbreak of the war. 
Bovril 
gives 
strength 
to win 
