December 7, 19 16 
LAND & WATER 
53 
This announcement 
first appeared in 
March, igi4 
When you want a really palatable 
non-alcoholic beverage, specify 
D/1C*C'C* Belf&stBry 
ixUiJj J Ginger aie 
^ It is interesting to trace the 
history of this Beverage right 
down through the ages. 
•I The basis of its formula is a delectable 
Oriental joysome consisting of fruits 
and spices crushed with sugar-cane. 
fT This delicacy was a great favourite in 
far Eastern Royal Courts thousands 
of years ago, and there is evidence that 
it was known, at least in a modified 
form, to the Greeks in those happy days 
when a goat and a basket of Attic figs 
was as yet the prize in contests. 
fT It was certainlyimported,inthe fulness 
of perfection, into England during 
the reign of Queen Elizabeth. 
fr Doubtless, Shakespeare, Spenser, 
Sidney, Jonson, and other great 
luminaries of that age appreciated it — 
it touched them with poetic power. 
fT On festival occasions it was diffused 
through water, and in this form re- 
ceived many fanciful names, all suggestive 
of Health, and Song, and the Mystic 
Moon. 
fT Long afterwards the discovery of the 
effervescing principle of champagne 
by van Helmont, and the subsequent 
work of Priestlev, Lavoisier, Black, and 
others, turned men's thoughts to the 
production of sparkling non - alcoholic 
beverages, and, appropriately enough, 
Ireland, with its lovely skies and pure 
crystal waters, became the centre of a 
great industry. 
fT Starting with a vision, the Messrs. 
Ross, Belfast, built a factory to pro- 
tect and preserve their own deep 
underground Springs of peerless water, 
and very quickly indeed the name of 
Ross became famous throughout the 
world in association with the best non- 
alcoholic beverage ever devised by man. 
fT Delicious fruits, fragrantspices, refined 
cane sugar, pure natural water, and 
the sparkling spirit of champagne — all 
brought together by the progressive skill 
of three generations of one family — pro- 
ducea beverage which must surely suggest 
a bunch of the choicest of Time's roses. 
r<oss's Ginger Ale undoubtedly adds 
to the agreeableness of life. 
f[ Pour it briskly into a pint glass and 
notice its delicate bouquet — sweeter 
than the breath of the brier, the beaded 
bubbles bursting with fragrance at the 
brim, and the aroma of ginger stealing 
through all like the rich mellow notes of 
the 'cello in orchestral music. 
If 
J7T Its purity and wholesomeness commend it as the best beverage 
tJJ for all those who have something to do in the world, and 
for the Home Circle when the day is done — it quenches thirst, 
charms away the feeling of fatigue, gives stamina, and convinces 
vou that the end of the British Empire is not yet — not yet. 
W. 
A. ROSS 
SONS LTD, 
BELFAST, IRELAND 
iiciililniiiiil 
iiiiiiiliiii 
