January 4, 1917 
LAND & WATER 
19 
'' " Allies " 
AND 
Medical Watches 
'UNBREAKABLE" FRONT 
No more Watcli Glasses! 
No more Watch Glass 
I'rotectors ! 
is impossilile to break 
the front ! 
Smith's 
Electric 
Reading 
Lamp 
Sterlinj; Silver 
"SCREW IN" 
Dust and Dam 
Proof Case. 
sterling Silver, Leverl 
Movement, Luminous^^^ ,;^ ' 
Dial. Pigskin Strap, K!^ 2:'^'/'— 
Silver Buckle. V^^ais:£ii£_ 
ml • y ■ t> Size ol Lariiji, 
i'x 3i X U- inches.TiniekeeDer 
Sterling Silver Screw 
in Case Medical Watch. 
Luminous figures and 
hands, registering 5th 
of seconds. 
Invaluable for 
Hospital Work. 
SMITHS HiBh (irade 
Lever Movement. 
Guaranteed fl.lC.n 
Price complete 20/- ""and Postage 6d extra. 
^^^^/ Foreign 1/- extra. 
Or inc'Jiding one e.xtra biilli in liil, 21/-. 
Extra batteries l/il each. Kxtra bulbs 1/- each. 
Hermetically sealed in Tin tox. Further particulars on application. 
S. SMITH & SON, Ltd. Estd. issi 
6 Grand Hotel Buildings, Traraipr square. W.C.pic^^Smy w 
By Appointment to H.M 
the late King Edward VII. 
Watch and Chronometer 
Makers to the Admiralty. 
Holders of 5 Royal Warrants. 
strated 
aval 
An Officer from the Front 
Recently said to Burberrys 
"/ came to you at the opening of the War 
in 1914, and then thought you the most 
expensive House in the world. After fight- 
ing in France and Gallipoli since then, I 
think you the cheapest House in the world. 
Your goods are marvellous in the Way they 
wear and what they will do." 
The simple explana- 
tion is QUALITY— 
the best in every 
item. 
In the severity of 
continuous warfare, 
shillings saved on 
clothing often mean 
lives lost. What 
false economy ! 
Think of standing in 
icy water, with snow, 
sleet or rain, driven 
by a pitiless wind, 
swirling in on you. 
Hour after hour 
spent thus \n the 
trenches, no shelter. 
Think of the im- 
portance of good, re- 
liable, warmth-gene- 
rating clothing under 
such conditions. 
Not the false heat of 
oiled- silk or rubbered 
coats, driving per- 
nicious air back on 
to the body, to' lower 
vitality and quickly 
change to chill. 
You need a healthful 
warmth, maintained 
by clothing that con- 
forms to the dictates 
of Nature. 
Clothing which per- 
rhits vitiated air to 
pass away, to be con- 
stantly replaced by 
fresh supplies, 
warmed by the 
warmer air within 
and the vital heat of 
the body, which is 
itself kept warm. 
He experiences this 
to the full who wears 
BURBERRY 
THE BURFRON 
Has no openings in front, S3 that it is 
impossible for wet, wind or cold to 
penetrate to the body. 
Especially designed front keeps water 
clear of the legs when walking, and of 
legs and seat when sitting. 
Ideal forniounted Officers, as it supplies 
a perfect riding apron, as well as an 
efficient weatherproof 
Fastens with two buttons only — one at 
the waist and the other at the collar. 
The belt can be dispensed with if desired. 
Officers' Complete Kits in 2 
to 4 Days or Ready for Use. 
Ol T0D170DVC Haymarket 
OUKKtiKKlO LONDON 
8 & 10 Boul. Malesherbes PARIS ; and Provincial Agents 
NAVAL AND MILITARY 
WEATHERPROOFS 
During the War BURBERRYS 
CLEAN AND RE - PROOF 
Officers' " Burberrys,*' Titlockens, 
Burfrons and IJurberry Trench- 
Warms FREE OF CHARGE. 
