February 1-5, 1917 
LAND & WATER 
21 
How 0X0 is welcomed at the Front 
and in the Navy. 
0X0 exactly meets the needs of our fight- 
ing forces in every part of the world. It 
aids and increases nutrition and stimulates and 
builds up strength to resist clirnatic changes ; 
it is invaluable for all who have to undergo 
exertion either to promote fitness or to re- 
cuperate after fatigue. 
It takes up little space, is easily carried, 
and can be converted quickly into a hot nourish- 
ing drink, which, with bread or biscuits, will 
sustain for hours. 
0X0 is absolutely unrivalled for use on 
the Field, in the Hospital, in the Canteen 
and in Training. 
The following are interesting letters received from the Front : — 
From France : — 
" You must, already know how widely 
0X0 is iisod and how sincerely it is appre- 
ciated wherever the British Army is to he 
found fifjlitinv!; for the Empire, but I feel sure 
it will interest you to learn that both during 
the ' great push ' on the Somme. and now. 
when we are nightly worrying the Hun with 
raids. I make it an invariable rule to make 
an issue of hot OXO to the men before they 
' pop the parapet.' We have, as you know, 
to face all weathers out here, and learn to 
take things as they come. This is done the 
more easily becau.se we are never without 
a supply of your OXO. We find it of the 
greatest possible benefit to us. OXO is of 
enormous value for home consumption, but 
you may take it from me that its value is 
multiplied many times over out here in the 
trenches, and often times when nights are 
bitterly cold and horribly long. I really do 
not know how we should get on without the 
hot 0X0." 
From France :— 
" I candidly admit that the chief cau.se 
of my writing is to ask you to .send me 
another box of OXO. By so doing you 
will be acting the very good Samaritan to — 
and winning the hearty thanks of — my men. 
The weather and all (he conditions here are 
very trying, and OXO is very comforting to 
us after petting back to out huts at night — 
cold and wet. I do not serve it out whole- 
.sale but rather to the delicate and sick ones. 
And don't they appreciate it ! 
I had a very queer Xmas. It was so 
umisual and certainly not to be preferred 
to the old times. However witli the aid of 
little delicacies — some of which you wore 
responsible ftir — 1 managed to spend a 
f lirly good time." 
From France :— 
" I have been a constant user of OXO 
ever since L came out here, and I would not 
be without it. 
It is a pjty its value is not even more 
widely known, for there is nothing better 
for a man who has to face the rigours of 
winter campaigning." 
From Fast Africa:— 
" When leaving England a year ago. my 
wife insisted upon my taking a good supply 
of your OXO, and I shall be ever grateful 
for her forethought. For three months \\e 
were on trek, through the colony where 
transport was impossible and everything, 
including rations and anununition, had to 
be carried on the heads of porters. Con- 
sequently we fared very badly for food, our 
staple diet being mealies and rice, and not too 
much of tliat. This is where you come in, 
as aft«r trekking all day we would have to 
erect our station and work until daylight, 
and about midnight I always had a cup of 
OXO which bucked me up wonderfullj-, 
relieved any tired feeling and made work 
easy. Any of the .section feeling sick v\X)uld 
be given a cup, and I can safely say it saved 
many men from going to hospital. As 
a result practically all of them wrote home 
a.sking for supplies to be sent out, and now 
it is regularly used l.y all as nourishment 
in lieu of the old home supper. The value 
of OXO diu'ing a campaign cannot be over- 
estimated. ' ' 
From Egypt:— 
" I may say that OXO is used extensively 
out here with very gratifying resalts." 
Be sure 
to send 
From Salonica : — 
" A consignment of OXO arrived the 
day after I got here ; you can have no idea 
what a godsend it will be in this place for 
the next few months ; it will warm a large 
number of men on cold nights. When you 
repeat the dose please advise me so that 
I may make siu-e that it arrives." 
From H.M.S. " " 
" We have found the great value of OXO 
up here in the North Sea. It would do you 
good to see the lads' faces when the OXO is 
made during the different watches of the 
night. I do not think there is anything to 
beat a cup of OXO when coming off duty 
at midnight or four in the morning." 
OXO 
...N,^«M<a£ 
