LAND & WAThR 
February 22. 1917 
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GUIDING 
All woven fabrics shrink ; but Linen, from its nature, least of all. For instance. Cotton Fibre is hollow 
and flai with a tendency to curl. But Linen Fibre is solid, round, and smooth; and this solidity is the 
reason, in addition to its great strength, why Linen is used for aeroplanes. It is unfortunately the custom 
in finishing many fabrics to stretch them out to their extreme width ; with " Old Bleach " Linens, however, 
this practice was discontinued many years ago, and instead they are woven wider than is customary (even 
to as much as 5 ins. in the broader varieties) to allow for shrinkage. This is a point to be remembered, 
for in the case of costly table damasks in particular, it eliminates the necessity for pulling the cloths 
to the recognised width at the laundry at each time of washing, and saves much wear and strain. " Old 
Bleach" Linens can be obtained at all the best shops; but on receipt of a postcard we will gladly send 
the address of the nearest reiailer who can show you " Old Bleach " Table Dama'-ks, Towels, Embroidery 
Linen, Bed Linen, etc., in variety, together with the "OLD BLEACH BOOK " which besides containing 
many beautiful designs of damasks, gives complete information on the care and preservation of Linen, 
and is a useful guide to rurchasinp. Look for the trade mark "Old Bleach" stamped on every article 
except table damasks; they have ® woven in the four corners. 
THE PICTURE REPRODUCED ABOVE IS ONE OF THE CLASSIC PRINTS of the IRISH LINEN TRADE. 
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