March 22, 1917 
LAND & WATER 
19 
=f( 
™= LAND & WATER 
WRIST WATCH 
IVith UNBREAKABLE QLASS. 
The "LAND & WATER" WRIST WATCH 
is a genuine damp and dust-proof watch, 
wilh special screw-in movement, unbreakable $lass and 
luminous face. 1 he movement is fully jewelled and is 
fitted with micrometer regulat< r to give tine aojustment, 
It is compensated for all positions and temperatLires 
specially balanced and built to withstand shoclc. It is the 
finest quality Timekeeper obtainab e and has been proved 
by practical tests in the trenches, equal in accuracy to a 
-O-Guinea Chronometer. For Naval and Military men it is 
the Ideal Watch and is being worn by numerous officers 
of both services. When writing please state whether 
black or white dial is preferred, mentioning reference 200. 
Al Ihe side is illuslraletl the New STLVE-LWRISTLtT as highly 
rocommended in the editorial column of " 1_AND & WATtR." 
STEVEL WRISTLET 
sclt -adiuiUiblc - tifs any 
siz' wrtst or any p<%r*. of 
arm. Strons 'ind dtir'j- 
oi-, ptrmtUtn^ waUh to 
be turnfd ovtt <in • wont 
f2Ce downwards thus 
doin^ away with dial 
protectors. 
Silver Fluted, - 2/R 
By post. - a/t> 
The " l.and & Water " Wrist Watch, with 
Unbreak;ible Glass and Luminous Dial 
Obtainab'e only from — 
Messrs. BIRCH & GAYDON, Ltd 
Wa'ch and Technical Instrument 
Makers to the Admiralty, 
153 FENGHURCH ST., LONDON, E.G. 
West End litatKh— 19 PICCADILLY ARCADE 
Uuta J. B.irwi=e). 
CHEMICO 
BODY SHIKI^D 
is undoubtedly the greatest and best life-snvingand 
casualty minimizing iriVention of the War Era. 
Rfgn THIS. 
Copy oi Tetter from Sh«e and Kennedy. Ltd., 
:s, ;.!antiie»ter (toad, Burnley. February 17th. 1917. 
S r.^— Some time ago one of your body sliiclde was sent out 
to me in France, and np to that time I had iH-en a firm believer 
th.Tt body shiekl.s were a snnree of greater danger owing to the 
certainly that a stra'sht hit would certainly )>enetrate and the. 
bulkt would l)c a had shape, making a nineh greater wound— the 
.steel shields were then running in my mind. When I got this shield 
I was very pleased to wear it on account of its warmth and 
eomfort, but it proved to be of even greater use. I was hit l.y 
bullets flred from a Mm:hinc Gun. and happened to he wearing it 
at the time— one bullet hit the shield, going nearly through, then 
turned in its course and cnme out. It is unite e'ertuin that the 
shield has thus saved me from an abdominaf wound and probalily 
at the same time saved my life.— Yours truly, 2nd Lieut. 
PS.— Viiu may publish this letter, but for obvious reasons do 
not mention my name. 
If you have a soldier nt the Front equip him with 
one of these .Shields, proof against flying shr;).pnol 
at a vclceity of r."iO fe.?t per sec., vide report of 
Munit'ons Inventions Uept.. revolver fire, spent, 
rifle bullets, sword, bayonet, or lance thru.st. 
In liny case, .serd fnr descriptive literature Iwfore 
coming to a decision. 
The COUNTY CHEMICAL Co. Ltd., 
Chemico Works, BIRMINGHAM. 
Offi 
cers 
Complete 
Ki 
s in 2 
to 
4 Days 
or 
Ready 
for 
Use. 
Illustrated 
Naval or 
Military 
Catalogue. 
Post Free. 
Ideal Health-Protection 
Considerations of health and comfott make it essential 
that a Top-coat for Active Service shall give efficient 
protection under all conditions, but it must be hygienic 
security or the cure is more dangerous than the ill. 
The burberry 
— supplies a healthful and de- 
pendable defence against rain, 
sleet and all damp. 
— ensures protection without 
the aid of rubber, oiled-silk or 
other air-tight fabric. 
— excludes piercing winds, and 
is luxuriously warming on thi 
bitterest day. 
— light and self-ventilating, is 
as comfortable to wear in mild 
weather as it is in bad. 
Remarkable Testimony 
from the Trenches. 
" / was moved into the trenches, 
and all I had was one of your rain- 
coats. This stood three days' rain, 
and although the men's coats were 
soaked, nothing got through my 
Burberry." — E. Munro. 
" Cold snow, rain and mud were 
incessant. I was able to resist the 
had weather, brave the cold, sleep 
on the ground, remain ihe 
whole night under rain, without 
getting wet, thanks to your proofed 
overcoat." — Major (Dr.) Gaston. 
" A Burberry was my best friend 
for months in front of 'Yprcs. 
Not only did it stand the rain and 
wind perfectly, but seemed quite 
impervious to the filthy mud of the 
trenches." — /. K.'Dunlop. 
NAVAL & 
MILITARY 
WEATHER. 
PROOFS. 
During the V\'ar 
BUR8ERRYS 
CLE*N ANI 
RE - PROOF 
Ofhcers' " Bnr. 
berrys.** Tielork. 
ens, Burfrons, 
and Burberry 
Irench-VV'arm- 
FREE OF 
^H'^R^.■^ 
' Half Weight— Double Warmth. 
Burberry Naval and Military Weatherproof* are half the 
weight of those loaded with oiled-silk, rubber, and the 
like air-tight, circulation-retarding fnbiics, whi.st the 
warmth naturally generated is doubled in value as 
circulation is aided. 
A practical example of the ill-effects induced by non- 
veitilating agents is to be found in an angler wading. 
He invariably suffers from cold feet, the result of impeded 
circulation an^ the exclusion of fresh air, although his 
fnotwear readily proves the pre ence of per-piration. 
Every Burberry (jarment is labelled. " Burbern/s " 
BURBERRYS [^STdon 
8 & 10 Boul. Malesherbes PARIS; and Provincial Agents. 
