March 22, 1917 
LAND & WATER 
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The Absorbency of Good Linen. 
^TT Wax and fats are scientifically known as 
\J\ repellents of water. Linen fibre contains 
47% less of these than does raw cotton ; and 
though the bleaching process extracts a certain 
amount, here again the proportion moves in favour 
of linm, since cotton, being initially the whiter, 
bleaches too quickly to allow of the removal of any 
appreciable quantity. The " Old Bleach " method 
of prolonged bleaching on the grass is peculiarly 
suited to Towels, for ic removes almost all ihe wax 
and fats, leaving them exceptionally absorb.int, 
white, and pleasing in appearance. 
How ' OLD BLEACH* may be bought. 
^TT " Old Bleach " Linens can be obtained at all 
\j\ the best shops; but on receipt of a postcard 
we will gladly send the address of the nearest 
retailer who can show you "Old Bleach" Table 
Damasks, Towels, Embroidery Linen, Bed Liren, 
etc., in variety, together with the " OLD BLEACH 
BOOK," which besides containing many beautiful 
designs of damasks, gives complete information on 
the care and preservation of Linen, and is a useful 
guide to purchasing. Look for the trade mark " Old 
Bleach " stamped on every article except table 
damasks ; they have ® woven in the four corners. 
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THE PICTURE REPRODUCED ABOVE IS ONE OF THE CLASSIC PRINTS ofthe IRISH LINEN TRADE 
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