March 29, 1917 
LAND & WATER 
37 
EXPLAINING 
Feminine ^ Charm' 
By MILLICENT BROWN 
Illus: rated by PENRHYN STANLAWS. 
I NOTICED a curious thing recently in a railway train. A 
nicely-dressed woman entered, and took a seat beside me. 
1 saw that everyone was looking at her — staring, in fact. 
But not offensively, you understand. I caught myself 
doing the same thing. It was impossible to help it. Certainly 
it was not her beauty of feature that held the eyes of all, nor 
was it her costume. But there was something about her face 
and expression — I risked it, and spoke. " Would you mind 
telling me," I said, " how you keep your complexion so 
dazzlingly pure ? You won't think me impertinent, but you 
seem to be over thirty, aren't you ? And yet you haven't a 
^'s&Mm 
Stam no'A 
line in your face, and your checks are quite peach-like. Do 
tell me how you do it." She laughed, quite good-naturedly. 
" Oh, that's very easy," she said ; " I remove my skin." " You 
what '. " I exclaimed, horrified. Again she laughed, and 
repUed, " Sounds shocking, doesn't it ? But I will explain. 
Instead of using face creams, I use only pure mercolized wax, 
procurable at any chemist's. The wax has a gentle absorbent 
action which takes up and removes the soiled and weather- 
beaten outer film-skin, without pain, irritation, or discomfort, 
thus revealing the completion fresh and clear tmderneath. 
Every woman has a beautiful complexion underneath, you 
know. Then, to keep my face firm and free from wrinkles, I 
merely indulge in a sparkling face bath two or three times a 
week, which I prepare by dissolving a little stymol (obtained 
at the chemist's) in a bowl of warm water. This also keeps 
away t^ose unpleasant little blackheads, and prevents ' shine.' " 
War-ti me Econom ies ! ! 
PERRY'S New BU-k Si k tie Maid's Afternoon APRONS al 4/11 each; 
ditto. Spotted Mutli > at 5/11 e ch. CAPS to match. 1/- each — are not only neat 
andsmirt but Itie GRtiATEST SAVING. Our well cut OVERALLS are 
the greatest boon in these times — being practically dresses — made in Biark, Tabac 
Brown, Blue, and in Stripes ; stock size, price 13/6 ; large sizes, 3/- extra. 
Note this Address : 
ARTHUR FERRY, 12 Argyl Place, Regent St., W. 1. 
ABSOLUTELY 
WATERPROOF.— 
WESTFIELD 
1) 
THREE in PLy 
(Rje^d) 
TRENCH-WARM 
The ORIGINAL and ONLY 
Trench Goat definitely guaranteed 
absolutely and permanently 
Waterproof. 
GALL and SEE the Coat in 
the process of making. 
Proof of our assertion readily and 
instantly apparent. 
As supplied to Officers of — ' 
The Royal Naval Air Service, 
The Royal Naval Division, 
The Royal Flying Corps, 
and io practically every 
Regiment (Cavalry and In- 
tantry) in the British Army. 
Price ... £4 14 6 
42 inche-- long. 
Price ... *5 5 O 
48 iii'.-lies long. 
Detachable Fleece Lining, dEI I'' 6 
OelachableSheepskin,extra £31 3 6 
Detachable Wallaby, extia, £6 16 6 
Detachable FurCollar,extra,£1 1 O 
All sizes in stock. Send Chest Measurement 
(over Tunic) and approximate height. 
REQIMENTAL TAILORS AND OUIFIITERS. 
Field House, 152 New Bond Street. London, W. 
Telegrams: "Westcanaii, W<*«;iio.. T^onHrtn." 
TrVptimicr May^'air S76 [2 lii 
THE "WESTFIELD" SOFT SERVICE CAP 
with or without back curtain. 
Fitted with waterproof lining and greaseproof shields, 
16/6 
The accepted design for both home and active service wear 
grips the head without pressure, and will neither blow nor fall off. 
[w 
WEST & SON 
MILITARY TAILORS. 
BREECHES MAKERS, 
152 NEW BOND STREET, LONDON, W 
ORS, I 
:ers. I 
Please mentioD ** Land tnd Water.' 
Tel. : Gerrard 8307. 
(Patent 
No. 
12699— 
1909.) 
ii 
LUPTONS 
SPIRAL PUTTEES 
FASTEDGE 
Worn extensively by Officers of His 
Majest /s and the Allied Forces. 
SPECIAL LIGHT WEIGHTS FOR 
TROPICAL CLIMATES. 
B ing Positively Non^frny-ble 
LUPTO iN 'S ^^'^^^^ ^°°^ '^^^^ ^"d Smart. They are most 
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1 U I I EjCjiJ all High-class Military Tailors and Hosiers. 
ASK FOR LUPTON'-i PU l TEES 
t^u'ed'by ASTRACHANS Ltd., Albert Mm A Ian it.. BR 
(1 L-'n^on Agent : A. STRICKLAND. 18 Bow Lanr. E. 
BRADFORD. 
c. 
