March 29, lyi; 
LAND & WATER 
41 
DOMESTIC 
ECONOMY 
Y~^ACH day that passes makes ii clearer that the 
i~^ extremes of fashion or of lavish expenditure are a 
thing of the past, and the shops, recognising this 
are changing accordingly. People, indeed, must still 
buy, but the nature of that buying is altered. Clothes, to 
have chance of success must be practical, useful, and above 
ail quid, any glaring outbreak of colour or style being 
thought in the worst taste by those whose opinion is worth 
studying. The same to some extent applies to almost 
0pery thing we buy — it must serve some useful purpose, 
otherwise there is no justification for its existence. Things 
teeing towards economy are greatly needed and eagerly 
welcomed, and news relating to them is always worth hearing, 
labour-saving articles are another case in point and warrant 
fullest publicity. They mean much to the well-being 
of a household and in the future may mean even more if 
the compulsory reduction of household stuffs — often in- 
dicated — becomes an accomplished fact. To all these ends 
these articles will be subordinate. Their aim is to point 
the wise path in expenditure, never to encourage extravagance, 
thriftlessness or waste, and in short, to act as a guide to 
all serious students of domestic economy. 
One of the best-known West-End boot- 
makers has hit on a new and brilliant 
idea. Realising that never have 
peojde wanted more specialised booting, and that never have 
prioes soared so high, he is selling his beautifully-made foot- 
wear at generously reduced prices for cash. People availing 
themselves of this system can save a considerable sum on 
each pair of boots or shoes they buy and thus effect a very 
definite economy. At the same time, those preferring credit 
can have it at proportionately increased prices. 
To develop this scheme, new extension premises have just 
been opened. They are up to date in the best sense of the 
word as soldiers, women war workers, and many others are 
fast discovering, and they have no fewer than four private 
fitting rooms. Service boots, embodying many new and 
valuable ideas, are a feature, so are all kinds of workmanlike 
boots for women. ' Some boots for the hind are well worth 
inspecting. They have waterproof canvas tops, are the 
perfection of lightness and comfort, and a boon to women 
engjged in agriculture, gardening or kindred employment. 
Another cajiital notion is practical brown country boots and 
shoes with really low sensible heels. 
Apart from the strictly utilitarian side, boots for Hghter 
wear appeal, some lovely boots entirely of doeskin and light 
and cool for the spring amongst there. Special offers are 
also an attraction, since through their means great bargains 
can be secured. A delightful pair of antelope and patent 
leather walking shoes were being sold here the other day at 
an astoundingly low price, and have since been succeeded 
by other chances equally as covetabk. 
Money Well 
Saved 
Some Wonderful 
Dresses 
Some washing crape dresses eit very 
special prices are delightfully of>por- 
tune. They cost the bagatelle sum of 
35s. each, a price which would not be possible were it not for 
certain circumstances. During the winter the firm kept on 
WOOIMND HATS 
for town and country wear 
