April 12, 1917 
Supplement to LAND & WATER 
IX 
OFFICERS* 
RIDING 
BREECHES, 
Successful breeches-making 
depends on the following 
factors— fine wear-resisting 
cloths, skilful cutting, care- 
ful, thorough tailor -work, 
and adequate experience. 
All these we guarantee and 
in particular the last, for we 
have been breeches-makers 
since 1821, ninety-six years 
ago. 
We keep on hand a number of pairs 
of breeches, and are therefore often 
able to meet immediate requirements, 
or we can cut and try a pair on the 
same day, and complete the next day, 
if urgently wanted. 
OUR NEW ALL- LEATHER PUTTEES 
NEVER TEAR OR FRA Y OUT LIKE ORDINARY PUTTEES 
They are made entirely of fine supple tan leather, and fasten simply 
with one buckle at bottom. These most coratortable good-looking 
puttees are speedily put on or taken off, readily mould to ihe shape 
of the leg, are as easi(y cleaned as a leather belt, and saddle soap 
soon makes them practically waterproof. 
The price per pair is 16/6_po9t free inland, or ppstaffe abroad lA extra, or sent on 
approval on receipt of business (not banker's' reference and home address. Please 
five size of calf. 
GRANT. .0 COCKBURN 
ESTD. 1821. 
25 PICCADILLY, W.l 
Military and Civil Tailors, Legging Makers. 
T£ 

I 
Wrist Watch 
With vnbreakaHe glass Aluminous dij! 
PtiCIALLY built to stand I 
*^ shocks and jars aiiociatcd with 
Itench and avialioti woik, the new *' Lj 
and Water " is bv far the best wrist wai 
„i; who require a reliable timekeeper. The move- 
ment IS screwed into the specially-built silver case 
thus rendering the watch lar more duil-and- damp- 
proof than any other pattern. Fitted w;th micro- 
meter regulator for fine adiustment and compensated fot 
all positions and temperatures. Evety watch guaranteed. 
With black or white disd luminous hands and figures anr 
.nbreakable glass - - - Post Free £4 
.r wiih btevel Wfisdet - - Extra, 2«. 6d. 
1—44 STEVEL WRISTLET (as illu8trated)-8e!f 
aojusiable - fits any size wrist or any part of arm 
Strong and durable. Permits watch to be turned over 
and wuin lace downwaids. thus doing away with dial 
protectors. 3». 6d. Post Free 2s, 9d 
The '* Appointment Keeper" Watch 
With unbreakable glass and luminous dial 
U/l I H tKis watch one need never depend upi 
"' memory for punctuality in keepmg appoint- 
raents. Simply set the watch to remind you, and at 
th» appointed lime a soft, mellow, yet insistent, re- 
peater-hke sound will compel your attention A. 
perfect watch in every way At night time the back 
of the case opens so that watch maybe stood at bed 
tide ready to awaken you in the morning. 
Silver- - £5 O 0. 
Oxidized, £4 4 0. 
Post Free. 
BIRCH &GAYDON, Ltd., 
ir.tich and Tteknicat fniitrum^iif Mnkri-^ 
to the Admiralty, 
153 Fenchurch Street, 
London, E1.Cm 3. 
West-end Branch — 
\^ Piccadilly Arcade, S.W- I. 
( Late John Barwise)' 
«H^n,iflBbHtf>ift.jMi^..^MulRM»f<BMSk.JMk.^M^'^<^^.^BM. 
THE ORir.lNAL CORDINCS, ESTD. 1839. 
A new and trustworthy 
Military Oilskin Coat 
We have succeeded in producing 
a thoroughly satisfactory oilskin 
coat for military (or civilian) 
wear, a shapely coat that will 
stand the rough and tumble of 
Active Service and throw off any 
lain which comes aloiiy. 
The inaterial, in colour a good-loolt- 
iii« dark khaki, goes through a 
special "curing" process which makes 
it non-adliesivc ajid very supple. 
The coat is cut with neat tan cloth 
collar, full skirt, leg-loops and fan- 
piece within deep button-to- slit at 
hack for riding, and has a hroad fly- 
front, throuch which no rain, howver 
violent, can arive. Adjustabie inner 
tuffs likewise prevent any water 
entering the sleeves. 
Between the lining of porous oilskin 
and the outer material the air freely 
circulates, «o that there is always 
abundant ventilation. The. coat is 
not bulky, an<l weighs less than 41b«. 
For the quite excellent materiaj and 
make, and in view of pi-esent-day 
dJfBoult.ies of production, iine well- 
featured coat is obtainable dertainly 
at a very moderate outlay. 
Price 47/6. 
Postage abroad 1/- extra. 
When ordering please state height 
and chest measure, and send remit- 
tance (which will be returned 
promptly if the coat is not approved), 
or give home address and business 
(not banker's) reference 
.it request, ILLUSTRATED LIST of 
Waterproof Coats, Boots, Haversacks 
Portable Baths, Basins, i A ir Beds'. 
WATERPROOFERS 
TD to H.M. the King. 
J. C. CORDING & C9. 
Only Addresses : 
19 PICCADILLY, W.l, &35ST.jamessst.,s.w.i 
THE 
CHEMICO 
IS unco tbtedly the greatest an<] best life-saving and 
casualty minimizing invention of the War Era. 
REAP THIS. 
Copy of letter frotn Sliee and Kennedy, Ltd , 
18, Manchester Road. Burnley. Febniary 17th 1917 
.Sir-s,— Some time ago one of your body shields was sent out 
to me in Fnance, and up to that thne 1 had been a Arm he ;ever 
that body shields were a source of greater danger owin" to the 
c<»rtainty that a straight hit would certainly penetrate "ami tin 
bullet would be a bad shape, making a much grcat-er wouml - the 
.•jti-el shields were then running in my mind. When I got this shlei.i 
I was very pleased to wear it on account of its warmth and 
comfort, but tt proved to be of even greater use. I was hit hv 
bullets flrexi from a Machine Gun, and happened to be wearing ii 
at the time— one bullet hit the shield, going nearlv through then 
turntKl in its course and came out. It is quite certain that the 
shield has thus saved me from an abdominal wound and probahlv 
at the same time saved my life.— Yours truly, • «nd Lieut 
P..S,— You may publish this letter, but for obvious reasons do 
not mention my name. 
If you have a *mdier at the Front equip him »ith 
one of these Shields, proof against flying shrapnel 
at a velocity of 750 feet per sec., vide report of 
Munitions Inventions Dept., revolver fire, spent 
rifle bullets, .sword, bayonet, or lance thnist. 
In any case, send for descriptive literature Iwfore 
coming to a decision. 
The COUNTY CHEMICAL Co. Ltd., 
Chemico Works, BIRMINGHAM. 
