LAND & WATER 
May 17, 1917 
TO 111- 
MAjtSTV IHt KING 
TO HER 
.MAJESTY THE QUEEN. 
PARENTS- 
WHO ARE LOUKINQ FOR BOYS' EXCEPTIONALLY WELL-CUT 
AND WELL-MADE UARMENTS. 
IN ALL RESPECTS EOUAL TO BESPOKE. BUT MUCH LESS 
EXPENSIVE. SHOULD SEE 
READY-FOR-DELIVERY GARMENTS 
Tlit'y retain t!n'ir 8ha|K- ani goo.1 appearance to tlie last. 
(§ llJCA fiSe ]//€HS ^^O- &°0UTFITTEiIs! 
REGENT STREET. W. . 
ANNOUNCEMENT 
CONCERNING 
Lightly-Knitted Woollen 
Sports Coat, with two 
large patch pockets. In i 
variety of color^. 52/6. 
KNITTED 
SPORTS COATS 
COME are light aitd loose 
fitting, others are thick 
and just the thing for chilly 
days. The perfection of style 
and quality is indisputable. 
For indoor or outdoor wear, 
of finest Silk or thickest Wool, 
we have a choice of Knitted 
Sports Coats to suit every 
taste and for all occasions. 
Our booklet " Distinctive Fashions 
toith IVar-time Economy " sho\^s 
mnny examf>ks and also illustrates 
Gloves, Undertveai and Hosiery, 
lie. Post free on request. 
JAYS' LTD. 
REGENT STREET 
LO N DON, W. I 
One of the Successes of the War 
THE 'DA VON" 
I'ATENT 
MICRO - TELESCOPE 
Jhe power of the microscope is applied l« 
the telestopc with the result that 
It is small and light (12| In. and 18 z.). 
It has variable power x 16, 20, 25, n to JS. 
It has good fie!f, definition and illumination. 
It has a range of item 6 ft. ts Infinity, 
It gives stcrnoscopic vision, and can be used in 
cramped observation posts. 
ItRtGADIi:!'. OP.NKRAL 
writes : "I have u-si-d one s^Jtri- May lfll5, la 
fact I am nover without it, end liave foaimi it invaluable. 
"I appro%'« of the ' Davon " telo-<ope becrtitef of its Ughtneft:;. port- 
ability, wide field, and *<.'loar definition. 
■' The higher power* are verj uscfur in ptrmiinenv artillery ol>.-;4Tvation 
po<tj). and tan he used to suit varyinj; desrees of vtsihilitv.'* 
" It i3 of the :.T«ite t value. especoJly in detecting If wire ha* \>evn 
rtfl iently cut. or otht^rui-*, aixl in tlris way a'on« inay i»ave ntany lives 
and prevent failure in jittack." — Maiok , H.F.A. 
" It has bcL-n of the utmost value 'in the rwent advance over unknown 
country."— Colonel , K.F.A. 
" \A is a pcrfeit ' God-<sefid ' to us In our cramped observation posts."— 
Major . K.F.A. 
Complete with Tripod and Gimlet 
In Solid Leather Sling Case- 
£9 15 
Or with Large Aperture Object X? 1 Q 1 O D 
War Risk lU'snranc* and i>ostasc to Fram* 5^- 
on cjuh, else\shere abroad 5 p^-r <-enl. on co.-t. 
THE MICRO-TELE PERISCOPE. 
THE MICRO-TELE DIRECTOR. 
Inspection CordiaUy Invited. Difrriplive lirochure Post Free. 
Fr4AVir>QO.M A- Cn Manufacturing Opticians, 
. l-»/\ V liy.J»-»l'l OC V^U„ 2,^ GREAT PORTtAND ST.. LONDON. W. 
Men's Shirt 
Department 
LADIES' 
TAILOR=MADE SHIRTS 
THE INDISPENSABLE 
COMPLEMENT OF A 
SWART TAILORED 
COAT AND SKIRT. 
K\OWN AND WORN 
ALL OVER THE 
WORLD. 
Cllsr. I 
1/6 and I - 
evtra, 
accoroinsi 
to materiat. 
^ 
PLEASE WRITE FOR 
Patterns & Self-Measurement Forms 
/;/ Zephyrs, 
Oxford Shirtings, 
& French Prints, 
9 /6 to 13 /6 
/n Taffeta Wools 
t^fine Cashmeres, 
18/6^J9/6 
y Union Cashmere, 
16/6 
Jap & Spun Silks 
19/6 /. 45/- 
TOTTENHAM COURT ROAD, LO.NDON. W.i. 
