June 7, 1917 LAND & WATER 47 
TO MEMBERS OF THE 
American Military Contingent 
CL As the foremost Military Store in Britain we extend you hearty 
greetings and good wishes. 
CI, You come well equipped, your requirements will be small— 
we know that, but our welcome bears none of the coldness of 
commerce. 
C As part of the Nation, as a cog in the Military Machine, we 
speak our welcome. 
C In succession we have formerly welcomed our Canadians, 
Australians, and South Africans. 
Already some of you have found the Store— JUNIOR Army 
and Navy Store, just off Piccadilly Circus, the hub of London. 
^he Military Store with expert experience of -- 
every ^ campaign during the last 38 years. 
There is a welcome for each of you — and for those that follow you — the Store is open 
even i f yoo only want to know the time. We supply equipment and kit, the very best 
at the lowest possible ^prices. Your friends at home can arrange to seindjoa^rceb of^ 
comforts through us. ". 
Our/ Equipment Booklet gladly sent Post Free. 
BRITISH SOLDIERS AS WELCOME AS EVER 
'^fris advertisement, though sincere, is a curiosity. We will gladly 
provide ./imericans with copies on art paper to send home as souvenirs. 
The First Service Stores 
WITHOUT TICKETS 
ARMYSc 
NAVY 
LIMITED 
15 Regent Street, London, S.W.I 
Piccadillv Circus by Tube from everywhere^ 
