50 
LAND & WATER 
June 7, 1917 
HEAD 
BAND 
Price 15 - Net. 
Tracking in u^oad box and postage to (he Front, 2/- 
Ladies desiring to send one of these linings to a relative or 
friend at the Front should send us, if possible, a top hat, bowler, 
or straw boater of his from which to lake the exact shape and 
dimensions of his head, otherwise state ordinary hat size. 
IMITATION 
is the 
Sincerest Form of Flattery 
INSIST 
ON THE 
'' L. B. Adapter Lining 
CReglslercd Dei/gn). 
Originated by 
Messrs. LINCOLN BENNETT & Co., Ltd. 
which ensures absolute fit and per- 
fect comfort for your Steel Helmet, 
IT IS STILL THE ONLY LINING SOUNDLY CONSTRUCTED 
ON AN EFFICIENT PRINCIPLE 
Thousands in use at the Front prove its efficiency. 
Anyone can fit it. — No fastenings require J - — Distributes weieht. — 
Equalises balanc e. — Pr ovides ventilalion . — Mini mises concussion. 
Obtamable in all sizes and shapes of heads. 
IVrite to ; 
Lincoln Bennett & Co., L 
40 Piccadilly, London, W., 
And 78 LOMBARD STREET, E.C. 
For T)escriptive 'Pamphlet. 
TO. 
TRENCH COAT 
with Seatleu Shorts. 
Only Heicht tnd Chttt 
MwituromcBt required. 
FIELD & TRENCH COATS 
WATERPROOF YET SELF-VENTILATING 
We owe the unprecedented success we have experienced with these coats to the recommendations 
of thousands of satisfied Officers, also to our principle of never supplying a coat unless we are 
confident of its giving ENTIRE SATISFACTION. 
SELF PRAISE IS NO RECOMMENDATION. 
READ what an Officer says about Aquascutum. 
B.E.F. Received 21.5.17. 
Dear Sirs, — I am sending you by this post my Trench Coat which I bought from you 
about two years ago. It has given every satisfaction, and I am more than pleased with it- 
It has been in all kinds of weather, and has never let in one drop of rain. I have been 
in -the rain for thirty-six hours on end and never got a bit wet. 
Will you please have same repaired, &c., and let me have it as soon as possible, 
as I cannot do without it. 
The Original may he seen hy anyone interested. 
Sold in all principal towns by our recognised Agents. 
Tkere i s only one AQUASCUTDM. Do not accept inferior imitations. 
100 
By Appointment to Hie M«jeety the King. 
Waterproof Coat Specialists for over 50 years. 
REGENT STREET. LONDON. W. 1 
