14 
LAND 4k WATER 
June 14, 1917 
"Gingering Up. 
yj 
Brains and the Army. 
It would take tbo pen — and the brain — of a Kipling to do 
full justice to the euruestuess with which Officers, N.C.O.'s, and 
ineuof the.Aniij' are sMixing, quite voluntainly, to " ginger up" 
to that tremiendously high standard ol eflficieucy required in the 
present wai-. 
For Anny life is no longer merely an affair of marching, 
fighting, and bivouacking; brnrnii are called into service at every 
minute of every day. The keener the brain the more efficient the 
Boldier. Tliis is well ivfStja^d, and it is good to see such, an 
enthusiasm for " Pehnanism '' as the voi-ious units of the Service 
display. 
Artillery, infantry, transport, flying men. Medical Service, 
and the Staff, have taV'u up I'elnnuiism witii gratifying thorough- 
n*)8». No fewer than 20 General Officers are >>tiidying it, aii»l 
their experience of its value in "gingering up " has led to many 
of them sending tliwr regimontn-il and staff officers io enrol for 
the I'elman Institute's Course. 
Astonishing Results. > 
'J'here is ample evidence of the a.stonJshing results of tliis 
remarkaljle system Of efficiency training w'hicii, foitunately, is 
very easy to follow, and which does not occupy nu>re than a few 
uiiuutes daily. 
1 have seen nnmerous "letters from the Front," in France, 
and elsewhere, giving (in confidence) benefits attaancil as the 
{direct result of " IVhnanizing. " A glimpse at these would convert 
the most confinned sceptic. Here are a few random quotations 
from letters I have seen. " As a direct ii»nseqnence of Lesson 
II.," writes a Lieut.-Colonel, " I have gamed a step in raiUc. "-- 
"The Special Pelman Service Pjxea-cises, " writes a General, 
" should be very useful in strengthening the powei-s of (}uick per- 
ception and memor}-." — "The text-books are splendid, and I derive 
much benefit from "them " ; this from the Conmiander of a famous 
battle-cruiser (for the Navy is every whit as keen on Pelman as 
the Anny). "The pnx>f of the good" the Pelman Course has done 
me," writes another Navy msui, " is that 1 have been promoted 
to Commander by selection, not seniority." — An Anny Captain 
■writes: " My brother officere rt>mark that I have come out of 
my shell, and I am feeling more confident and fit for work than 
ever." From! a Lieutenant: "The Pelman Course is a rook to 
me, and a long way the best investment I ever made." 
The Short Cut to Promotion. 
In soJ)er fact the Pelman Coui-se has convincingly proved 
itself a relialrle " short cut " to promotion. And not only promo- 
tion, for the Pelman registei-s show a very fair sprinkbng of 
D.S.O.'s, M.C.'s, and other decorations (including the V.C), 
amongst its Military and Naval students. " My name appeared 
in the New Year's Honours Jvist," writes one of them, " which, 
1 think, reflects great credit on the Pelman System'. 
But one miglit go on endlessly quoting, quoting. The record 
of successes possessed by the Pelman Institute is simply amazing, 
and quite explains why so many otticere miake the Institute their 
first place of call when coming home on leave. It also explains 
the eagerness of an officer in the MesopotcUnia Ai-rny, who, as 
soon as Biigdad fell, cabled from the " City of the Caliphs " liis 
wish to be enrolled as a Pelman student. Similai-ly, numbers of 
wounded officers (ind men stndv the Pelman System whilst in 
hospital. 
"Truth" Speaks Out. 
The subject htis hatl .Tm])le justice done to it by our famous 
contemporary, "Tnith," which has just embodied the results of 
its investigations into the Pelman System in a Special Iteport. 
The facts disclosed in this Report have aroused such widespread 
interest — esi)ecially in. the Anny and Navy — that 100,(XXJ reprints 
have been pi-epared lot free distribution. A considera.ble number 
ot these have already been despat-ched to applicants, but any : 
reader of" Land and'Wat*.r" can. by prompt application to the 
address below, se'"-' -^ "opy of this highly important i-ejiort. 
We have de:.: here with the value of " IVlmanism " 
to Military and N;i\ai «<Nieera, but, of course, its value to business 
and professional men is even more pronounced. As "Truth'' 
points out, there is not an occupation or profession known to 
these islands wherein the Pelman System has not proved ot 
Bterling service, resulting in greater efficiency, a vivified mentality, 
and development of latent powei-s, a stimulant of energy, enter- 
prise, and ambition, and a means of promoting better business, 
rapid advancement, and truly sensational increases of income and 
salary. 
Write To-day. 
To secure a free copy of " Tnith's " Report, and also a free 
rnpy of " Mind and Mcinory " (in which the Pelman System is 
fullV described and explained), wri(<i to-day to The Pelman 
Institute, 39 Wenham House, Bloontsbury Street, London, 
W.C.L 
Thfi Overse/i-it adihenafs of t/u> Institute ore .'fO Market StreM, MKf.- 
JiOl'liyf'^' ; l'> ToruiUo Slrepl, Tm;mto : an<l i'h,}, Ar^n.U, /J/'/.'/i.t X. 
Simple Strategy 
By Stephen McKenna 
THe Military Attach^ was so unlikely a person to be 
I'^^und washing down a three-course supper with 
"on-alcoholic orange-cup that the Private Secretary 
Crossed the restaurant to institute enquiries antl 
borrow a match. As he approached the table, his wonder 
grew ; for the King's Messenger wiis there, in white waistcoat 
and gardenia, sitting between the Millionaire and the Iron 
King, and there were two flushed and exultant strangers. 
"I thought one had given up parties of this kind during the 
war," began the Private Secretary, a httle disparagingly. 
" Parties of what kind ? " demanded the Militaiy Attach^ ; 
" this one is sui generis." 
The Private Secretary took leisurely stock of the usual 
salmon mayonnaise, poulel en casserole, and strawberries. 
The supper was only sui generis in the sense that lie had 
not been invited, and this distinction was effectively re- 
moved when he drew up a chair and helped himself from the 
open cigar-bo.\. 
■■ I suppose you want to tell me all about it," he remarked 
with resignation. 
" No," said the Military Attache ; " we have been to a 
nnisic-h.-ill and now we are having su})per. That is all. IIk- 
Millionaire is paying, partly because he is a millionaire, and 
partly because he has lost a bet. We went to the Cosmos—" 
" I heard every seat was booked for six weeks," interrupted 
the Private Secretary, helping hi nself to a match andpocketing 
the box. 
" The Millionaire, too, heard that," continued the Military 
Attach^'. " They told us the same story at the box-office- 
standing room only on the Promenade. " It was then that we 
arranged our bet." The Millionaire nodded and smiled to 
shew that he felt no resentment. 
" It was a piece of very simple strategy," explained the 
Military Attach^. "I had seen it performed with Pathan 
tribes in '78 and again in '8r. Your fighting is done for you ; 
there are no casualties, and the ruse lias never been known to 
fail. You may find it useful yourself some day." 
The Private Secretary bowed, and the Military Attache 
leant comfortably back in his chair. 
" The box-office was quite right," he said. " Every seat 
was taken. I went on to the Promenade and looked "round 
the house. There were six of us, and the Royal Box was the 
obvious accommodation that we neetled. Unfortunately the 
Royal Box was in the occupation of a corpulent, dark man 
with black-pearl studs and two rings on each finger. It 
was clearly for the greatest good of the greatest number that 
we should be in the Royal Box, and that our coqiulent friend 
should be elsewhere. l" felt so strongly on the subject that it 
hardly seemed worth while arguing about it. On the naval 
principle of striking first, striking hardest and striking all the 
time, I formed the party up in ((shimn and led the way out of 
the Promenade to the back of the boxes. When \ve came 
to the Royal Box, I tapped— and walked in. ' The cor- 
pulent man opened the door in time to see the Iron King, who 
was marching last. When we came to the end of the circle, 
we turned about ; and this time the Iron King tapped. .Again 
the df)or opened, and this time our coqwlent friend saw 
me bringing up the rear. He asked if I had knocked. Truth- 
fully enough, 1 said, " No." At the other end of the circle, wc 
fell out and re-formed, with the Millionaire leading and the 
King's Messenger at the end. Tiie evolution was repeated 
until all six had tapped, and the corpulent man had seen six 
different men, all of whom denied that they had knocked. I 
may say that the corpulent man was beginning to look serious- 
ly annoyed, so I led my party away to the bar and ordered 
two bottles of ginger-ale'. f 
The Military Attache 'gmiled and turned to the Private 
Secretary, who had allowed his cigar to go out and was 
accusing the King's Messenger of having stolen the matches. 
" You know the Cosmos," he Said ; " and I expect you 
know the sort of people who go there. You know, too, that 
you cannot enter the bar without discovering at least three 
men wath black-pearl studs and diamond rings paying their 
respects to the ladies behind the counter. To-night was no 
exception. I had my choice of five, and only hesitated until 
I had decided which of the five was most meet for sacrifice. 
Eventually 1 selected one whom I made certain of being own 
brother to our friend in the Royal Box. Then I tied a scarf 
round my left hand, picked up one glass with the right, and 
stood with an air of peqilexity, trying to get hold of the second 
glass with the same hand. 1 need hardly tell you that the 
appointed sacrifice rushed to my aid." 
' Can I be of any aththithanthe, thir ? ' " he asked. 
" ' Oh, i>Ie;ise> don't trmilili- ' " F ^;iirl. 
