August 2, IQI7 
LAND & WATER 
39 
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DEWY WINE 
IT HAS BEEN STATED WITH AUTHORITY THAT AN ORDINARY 
MAN DRINKS WINE NOT BECAUSE OF A DESIRE FOR THE 
ALCOHOL IT CONTAINS, BUT BECAUSE OF ITS FLAVOUR AND 
SOOTHING EFFECTS. JUST SO! THE PRIMARY DESIRE OF 
THE NORMAL MAN IS FOR WATER FOR 
PURE WATER MADE PALATABLE 
Genuine wine consists essentially of about 
nine-tenths water, with small quantities of 
fruit-sugar, fruit-acids, and fragrant sub- 
stances ; the remainder, about a tenth, consists 
of alcohol. 
Some wines are richer in water, some contain 
a little more alcohol, and some have alcohol 
thrown upon them. 
Excluding alcohol, we have water, sweetness 
and fragrance to consider, and these three 
factors account for the flavour and soothing 
eflfects of wine. 
Alcohol is a substance of great potency, aud 
has its uses, but unless associated with suflB- 
cient water and flavour in harmony, it is 
liable to crisp the taste of Jhe ordinary man. 
Some men keep fit and well without the help 
of alcohol, some drink and enjoy, on suitable 
occasions, pleasant beverages of both kinds — 
alcoholic and not so, and some with the sense of 
taste crisped have become deaf, as it were, to 
the delightful messages of pure water, refresh- 
ing fruits, touching spices, and the sugar-cane, 
and cry out even in public places that there is 
no real palatable temperance drink. 
In this last case, the ceaseless craving is not 
for wholesome refreshment but for anaesthesia. 
When you want a really pleasant non-alcoholic beverage, turn to 
n/%CC*C Belfast 
KUJJ J Ginger aie 
It is ricli, in water — pure as in the good wine, in dainty sweetness, and in 
fragrance also; and with the gentle spirit Ariel of Champagne dancing merrily 
through all, it fully satisfies the desire of the average man for 
PURE WATER MADE PALATABLE 
Try it in the heat and turmoil of the day. 
Try it when the day is done — 
It quenches thirst, and cools and calms ; and 
Charms the sense like a stream of melody — 
Like a stream of immortal melody drifting 
Through tender mists from far-away. 
W. A. ROSS & SONS, LTD., BELFAST, IRELAND. 
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